10 Proven Tactics to Expand Your Brand’s Reach Using Podcasting

Written by Adam Spencer

Expanding Brand Reach_W2D1 Media_01


  • Done wasting marketing spend on traditional media?
  • Want a long-term strategy that continues to pay off?
  • Want your customers and clients to market for you?

As a CMO of a company targeting startup founders, you know how important it is to reach your target audience. In the ever-changing digital landscape, it can be not easy to stand out from the crowd and attract the attention of potential customers. One way to do this is through podcasting.

Podcasting has become an increasingly popular medium for startups, providing an easy and cost-effective way to reach many potential customers. It allows startup founders to connect with a broader audience and share their stories engagingly and entertainingly.

However, launching a successful podcast requires careful planning and execution. Here are ten proven tactics to help you expand your brand’s reach using podcasting:

Develop an Effective Podcast Strategy

Before launching your podcast, it is crucial to develop an effective strategy. This involves setting goals and defining success metrics so that you can measure the impact of your podcast. It also helps to create a content calendar that outlines topics and guests for each episode. This will help keep you on track and ensure that you produce consistent content.

You should also identify potential hosts for your podcast and establish a production process that ensures a high-quality result every time.

Identify Target Audiences

To ensure that your podcast resonates with its intended audience, it is essential to identify who your target listeners are and what topics they are interested in. Research potential listeners by analysing demographic data and scoping out the competition by listening to other podcasts in the same space. Additionally, you should identify critical topics relevant to your target audience and tailor the content of your podcast accordingly.

Leverage Existing Channels

To maximise the reach of your podcast, it is important to leverage existing channels. This includes establishing relationships with existing networks or utilising existing email lists to promote your podcast and engage with listeners.

Tap into Influencers

Influencers can be powerful allies in helping you reach potential listeners. Identify key influencers in your space who have a large following and engage with them on social media or through email. Ask them to promote your podcast or even appear as a guest on the show.

Leverage SEO

Search engine optimisation (SEO) is an essential tool for any digital marketer, and it should not be ignored when it comes to podcasting. Utilise keywords in descriptions and titles to make sure your show comes up in search results. Additionally, insert links to other relevant pages in show notes to drive more traffic to your website.

Promote the Podcast Through Press Releases

Press releases are a great way to draw attention to your podcast and increase its visibility. Identify newsworthy topics within each episode that you can use as a hook for press releases. Then craft compelling press releases that will grab the attention of potential listeners and drive traffic to your show.

Utilise Social Media

Social media is one of the most powerful tools available to digital marketers, and it is no different when it comes to promoting a podcast. Create accounts on all major platforms, such as Twitter, Facebook, and Instagram, and use them to share snippets of each episode as well as behind-the-scenes content. Additionally, utilise relevant hashtags to increase visibility and reach more potential listeners.

Create a Website for the Podcast

A website specifically for the podcast can be a great way to engage with listeners and drive more traffic to your show. Design an attractive website that is easy to navigate and features all the necessary information about the show, such as episode descriptions, links to streaming platforms, contact information, etc. Additionally, consider publishing transcripts of each episode so that listeners can easily access the content of the show no matter where they are listening from.

Offer Incentives

Offering incentives is another great way to increase interest in your show and attract more potential listeners. Consider giving away swag or discounts related to your product or service as a reward for listeners who subscribe or share the show with their friends or followers.

Track and Measure Results

The only way to truly determine whether or not your podcast is successful is by tracking and measuring key metrics such as downloads and engagement levels. Additionally, track website traffic from links included in show notes or other promotional materials related to the podcast in order to gauge its impact on your overall marketing efforts.


Podcasting offers an accessible and cost-effective way for companies targeting startup founders to reach their target audiences and build relationships with potential customers. By following these ten proven tactics, you can ensure that your podcast reaches its intended audience and helps grow your brand’s reach even further.

From developing effective strategies and identifying target audiences to leveraging influencers and tracking results – these tactics can help ensure that your podcast stands out from the crowd and resonates with potential customers. With careful planning and execution, you can use podcasting to expand your brand’s reach even further!