The Importance of Writing and Internal Storytelling in Building a Successful Team with Michael Batko

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Written by Adam Spencer

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Episode Summary:

In this episode of Earning Ears with Adam Spencer, guest Michael Batko delivers a wealth of insights into content creation, community building, and productivity for startups. Michael Batko’s varied experience as the CEO of Startmate fuels a compelling conversation that touches upon his passion for learning, efficient communication within organizations, and the practices that contribute to his own prolific content output.

The discussion delves into Michael Batko’s approach to managing his responsibilities at Startmate while simultaneously contributing a considerable amount of content to his field. With personal anecdotes and practical advice, the episode captures a narrative that emphasizes the importance of focusing on customers, the art of productivity, and the power storytelling in driving startups forward. Batko also shares strategies for dealing with setbacks and explains how feedback loops are integrated into his work ethos to continually improve processes and products.

Key Takeaways:

  • Identify a niche and understand your audience deeply to create resonating content.
  • Establish systems and habits for productivity that are irresistible and keep you accountable.
  • The act of writing distills complex thoughts and enables learning through feedback.
  • Resilience and customer obsession are key traits observed in successful founders and content creators.
  • Feedback is crucial for growth, and building feedback loops into your work helps you evolve as a knowledge worker.

Notable Quotes:

  • “You are the average of the five people you spend most time with.”
  • “Your brain is for having ideas, not for storing them.”
  • “Don’t be afraid of releasing bad content. Nobody cares at the end of the day.”
  • “Find your niche. If your target market is everyone, your target market is nobody.”
  • “Increasing the surface area for luck to strike.”


  • Startmate (company website and community platform): Startmate
  • Puddle Pod (productivity community): Puddle Pod
  • Startmate Striders (running community association with Startmate)
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