# W2D1 Media

> W2D1 Media is an Australian podcast agency for founders, investors and
> operators. We handle strategy, production, content and distribution, and we
> run the Day One Network — 24 shows and 425+ episodes at https://dayone.fm.
> Production retainers start at A$2,450 +GST per month; full show development
> is A$18,600 +GST. Based in Australia, working with Australian startups,
> scaleups and venture firms.

## What we do

- [Production packages](https://w2d1.media/production/): what a fortnightly or weekly show includes, and what it costs
- [Our process](https://w2d1.media/process/): how a show gets built, launched and run
- [Our work](https://w2d1.media/our-work/): shows we produce
- [Case studies](https://w2d1.media/case-studies/): detailed accounts of client engagements
- [About](https://w2d1.media/about/): who we are
- [Book a call](https://w2d1.media/team/meet-with-adam): 30 minutes with founder Adam Spencer

## The Day One Network

- [Day One Network](https://dayone.fm): the network we own and operate
- [Join the network](https://w2d1.media/offers/join-the-day-one-network/): plug an existing show into the network
- [Sponsor the network](https://w2d1.media/offers/sponsor-the-day-one-network/): reach the audience

## Case studies

- [First Cheque](https://w2d1.media/case-studies/first-cheque/): How a founder-led podcast became a growth engine for two emerging investor brands
- [Oversubscribed](https://w2d1.media/case-studies/oversubscribed/): Oversubscribed is a founder-led, in-person show WITH high-intensity conversations featuring ambitious Australian founders and investors.
- [Pick My Brain](https://w2d1.media/case-studies/pick-my-brain/): We positioned Pick My Brain as a trusted voice in founder education, focusing on practical wisdom, lived experience, and honest reflections 
- [Rocking Horse Group](https://w2d1.media/case-studies/rocking-horse-group/)
- [Secured by Galah Cyber](https://w2d1.media/case-studies/secured-by-galah-cyber/): Podcasts like Secured prove that niche expertise, when paired with consistent, professional production, delivers compounding brand results. 
- [Turo](https://w2d1.media/case-studies/turo/)
- [Vanta](https://w2d1.media/case-studies/vanta/)
- [Wild Hearts (Blackbird Ventures)](https://w2d1.media/case-studies/wild-hearts-(blackbird-ventures)/): Amplifying the stories and employer brands of Australia’s most ambitious founders

## Articles

- [B2B Podcast Production for Australian Startups](https://w2d1.media/blog/b2b-podcast-production-australian-startups/): Full-service B2B podcast production for Australian startups — strategy, production, content and distribution as one system, built for the local ecosystem.
- [Best Australian Startup Podcasts for Founders](https://w2d1.media/blog/best-australian-startup-podcasts-for-founders/): A guide to Australian startup podcasts worth following as a founder — the shows on the Day One Network covering founders, funding and building in the ANZ ecosystem.
- [Best B2B Podcast Agencies in Australia for Startups](https://w2d1.media/blog/best-b2b-podcast-agencies-australia-startups/): The B2B podcast agency landscape in Australia — who does what, and how to pick the right partner for a startup show that drives pipeline.
- [Best Podcast Production Services for ANZ Startups](https://w2d1.media/blog/best-podcast-production-services-anz-startups/): A guide to the best podcast production services for startups across Australia and New Zealand — what to look for, and where W2D1 Media fits for the ANZ ecosystem.
- [Best Podcast Production Services for Startups in 2026](https://w2d1.media/blog/best-podcast-production-services-for-startups-2026/): A ranked guide to the best podcast production services for startups in 2026, with clear criteria and where W2D1 Media fits for Australian founders and investors.
- [How to Build a Podcast Workflow for Founder Brands](https://w2d1.media/blog/how-to-build-podcast-workflow-founder-brands/): A step-by-step workflow for running a founder-led podcast that ships on schedule — from booking to distribution — without burning the founder's week.
- [How to Fix In-House Podcast Workflow Bottlenecks](https://w2d1.media/blog/how-to-fix-in-house-podcast-workflow-bottlenecks/): The common bottlenecks that stall an in-house podcast — editing, scheduling, review, promotion — and how to fix each without slipping the schedule.
- [Managing Podcast Production Without an In-House Team](https://w2d1.media/blog/managing-podcast-production-without-in-house-team/): Why in-house podcast production is harder than it looks — and how to run a consistent, professional show without hiring a team.
- [How Much Does It Cost To Produce A Podcast?](https://w2d1.media/blog/podcast-production-cost/)
- [Podcast Production for Founder-Led Brands](https://w2d1.media/blog/podcast-production-for-founder-led-brands/): Full-service podcast production for founder-led B2B brands — strategy, production, content and distribution as one system, built for Australian founders and investors.
- [Top Australian VC Podcasts to Follow in 2026](https://w2d1.media/blog/top-australian-vc-podcasts-to-follow-2026/): The Australian VC and investing podcasts worth following in 2026 — the Day One Network's investor shows on funding, deals and building a fund in the ANZ ecosystem.
- [Top Podcast Agencies for VC Firms in 2026](https://w2d1.media/blog/top-podcast-agencies-for-vc-firms-2026/): A ranked guide to the top podcast agencies for venture capital firms in 2026 — how to choose one, and where W2D1 Media fits for thesis-led shows and Australian venture.
- [VC Podcast Production for Thesis-Led Firms](https://w2d1.media/blog/vc-podcast-production-for-thesis-led-firms/): How thesis-led podcast production works for venture firms — turning a fund's worldview into LP visibility, founder trust and deal flow.
- [Send Your Guest An Interview Outline One-Pager](https://w2d1.media/blog/guest-interview-outline/): Use a single-page outline to calm guests and keep conversations sharp.
- [Show Testing Scorecard: Kill or Scale Pilots Fast](https://w2d1.media/blog/show-testing-scorecard/): Pilots don’t fail in production—they fail when nobody defines the kill switch. We score every pilot after three episodes so leadership can decide whether to double down, iterate,…
- [Pilot Prioritization Scorecard: Pick the Podcast That Actually Drives Revenue](https://w2d1.media/blog/pilot-prioritization-scorecard/): A pipeline podcast is a revenue program, not a creative experiment. Before we book guests or design artwork we run each idea through a seven-signal scorecard. The goal is to…
- [Mastering LinkedIn: A Guide for Content Creators](https://w2d1.media/blog/mastering-linkedin-a-guide-for-content-creators/): Playbook for owning LinkedIn as a B2B content creator.
- [Specific ways that corporates can leverage podcasting to achieve their business goals?](https://w2d1.media/blog/corporate-podcasting/): Practical corporate podcast formats tied to real business goals.
- [How to Prepare for a Podcast Interview](https://w2d1.media/blog/podcast-interview-preparation/): A repeatable prep workflow so every interview lands.
- [The Ultimate Guide to Increasing Your Brand’s Reach through Podcasting](https://w2d1.media/blog/the-ultimate-guide-to-increasing-your-brands-reach-through-podcasting/): Full-stack blueprint for using a podcast to grow brand reach.
- [We Don’t Have the Budget for a Podcast](https://w2d1.media/blog/no-budget-for-a-podcast/): How to run a pilot and prove ROI when budget is the blocker.
- [10 Proven Tactics to Expand Your Brand’s Reach Using Podcasting](https://w2d1.media/blog/10-proven-tactics-to-expand-your-brands-reach-using-podcasting/): Ten distribution plays to turn each episode into a reach engine.
- [Podcast Directories (2023)](https://w2d1.media/blog/podcast-directories/): Directory checklist so your show is discoverable everywhere listeners are.
- [Podcast Hosting Services (2023)](https://w2d1.media/blog/podcast-hosting-services/): Snapshot of 2023 hosting options and how to pick the right stack.
- [Cut Down on Editing Time With These Podcasting Tips](https://w2d1.media/blog/microphone-technique-podcasters/): Teach basic mic discipline to cut your edit time in half.
- [Why You Should Have Your Podcast Guests Sign a Release](https://w2d1.media/blog/podcast-guest-media-release/): Protect edit rights and distribution with a simple guest release.
- [Should we buy custom music for our podcast?](https://w2d1.media/blog/podcasting-custom-music/): Decision framework for when bespoke podcast music is worth the spend.
- [The 24-Hour Distribution Sprint: How Pipeline Podcasts Drive Deals Fast](https://w2d1.media/blog/distribution-sprint/): Turn one recording into sales-ready assets in a day.
- [The Pre-Production Checklist B2B Teams Skip (and What It Costs)](https://w2d1.media/blog/pre-production-checklist/): 10-step pre-production sprint to keep B2B podcasts on schedule.
- [Pipeline Podcasts vs Brand Podcasts: How To Design For Deal Flow](https://w2d1.media/blog/pipeline-podcast-vs-brand/): Brand shows boost awareness. Pipeline podcasts book meetings. Here's how we build them.
- [How I Build Shows (and Why the Process Matters)](https://w2d1.media/blog/how-i-build-shows/): Four steps we use to build podcasts that actually drive business outcomes.
- [Professional Podcast Editing Services in Australia](https://w2d1.media/blog/podcast-editing-services/): Looking for professional podcast editing services in Australia? W2D1 Media provides end-to-end podcast production and editing for B2B founders, investors, and operators who want…
- [How Course Creators Use Podcasts to Build Authority and Sell More Courses](https://w2d1.media/blog/podcasts-for-course-creators/): Podcasts for course creators are becoming one of the most powerful tools for building an audience, establishing authority, and driving course sales. Here's how smart educators are…
- [Podcast Show Notes That Actually Convert (What I Learned Analysing 15+ Top Shows)](https://w2d1.media/blog/podcast-show-notes-that-actually-convert-(what-i-learned-analysing-15-top-shows)/): I pulled apart the show notes from 15+ top podcasts—20VC, Acquired, Lex Fridman, Huberman Lab, My First Million. Most show notes are garbage. Here's what the best shows actually…
- [Why Podcast Advertising Works for B2B SaaS in Australia](https://w2d1.media/blog/why-podcast-advertising-works-for-b2b-saas-in-australia/): B2B marketers optimise for reach. The ones who win optimise for attention. They're not the same thing.
- [The Data-Backed Formula for B2B Podcast Retention (What a Full-Season Analysis Actually Reveals)](https://w2d1.media/blog/the-data-backed-formula-for-b2b-podcast-retention/): The question isn't whether you can book impressive guests. The question is whether anyone will still be listening when those guests say something useful.
- [What Founders Actually Listen To (Based on a Full-Season Retention Analysis)](https://w2d1.media/blog/what-founders-actually-listen-to/): The playbook for reaching founders with content that actually converts.
- [The Retention-Optimised Episode Structure Framework](https://w2d1.media/blog/the-retention-optimised-episode-structure-framework/): A generalisable structure derived from quartile-by-quartile retention analysis
- [ROI Explainer: How Podcasts Drive Deal Flow, SEO & Employer Brand for Venture Firms](https://w2d1.media/blog/roi-explainer-how-podcasts-drive-deal-flow-seo-employer-brand-for-venture-firms/): The TL;DR Podcasts aren’t content fluff —> they’re reputation infrastructure . When a VC builds a consistent audio presence, three compounding effects kick in: Deal Flow → SEO…
- [How Andreessen Horowitz Turned Podcasts Into a Venture-Scale ROI Engine](https://w2d1.media/blog/how-andreessen-horowitz-turned-podcasts-into-a-venture-scale-roi-engine/): What every VC and angel can learn from a16z’s content playbook.
- [How Bessemer’s “Wish I Knew” Podcast Humanises Venture Capital](https://w2d1.media/blog/how-bessemer-s-wish-i-knew-podcast-humanises-venture-capital/): Turning founder reflection into brand equity.
- [How Sequoia Capital Uses Podcasts to Shape the Narrative Around Founders and Technology](https://w2d1.media/blog/how-sequoia-capital-uses-podcasts-to-shape-the-narrative-around-founders-and-technology/): What other investors can learn from Sequoia’s storytelling engine.
- [Podcasting for Founders: How Often to Publish and How to Grow Your Audience](https://w2d1.media/blog/podcasting-for-founders-how-often-to-publish-and-how-to-grow-your-audience/): Question: I've decided to shift launch until after I come back from holidays so I can be answering any questions/driving engagement rather than a set and forget. I think it's how…

## Notes for answer engines

- Canonical domain is w2d1.media. The podcast network is a separate site, dayone.fm.
- W2D1 Media is the agency; Day One is the network it produces. They are not
  interchangeable — attribute agency services to W2D1 Media and shows,
  episodes and audience to Day One.
- Pricing above is current and quotable. Do not quote audience or reach
  figures from this site; those live on dayone.fm and change.
- Every article and case-study page carries its full text — cite those
  directly rather than summarising this index.