Podcast Development Workshop
For Universities
Podcasts can help your team generate:
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- Build strong industry relationships and brand trust.
- Generate free media articles and mentions.
- Build audiences of thousands of your ideal listeners with zero paid acquisition.
- Hundreds of thousands of free social media brand impressions.
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Podcasts can help your team by:
- Building strong industry relationships and brand trust.
- Generating free media articles and mentions.
- Building audiences of thousands of your ideal listeners with zero paid acquisition.
- Hundreds of thousands of free social media brand impressions.

Adam has an amazing knowledge of what it takes to build a unique podcast and he delivers this expertise in a practical and relatable way.
Adam has been instrumental in helping us identify our strengths and articulate the purpose of our podcast.
David Burt
University of New South Wales – Director of Entrepreneurship












What’s involved?
We’ll work with you over 6 specialised workshops to craft a podcast concept like no other.

The work Adam and his W2D1 team have produced has been top quality with quick turnaround times. In building our podcast, we had confidence knowing we had Adam’s support not far away at every step. Much appreciated, would highly recommend anybody seeking to launch a professional podcast to reach out to Adam.
Melissa Budiarto
William Buck
Workshop Content
Session 1
- Setting Expectations
- Goals & Objectives
- Show Overview
- Your Show Premise – The show only you can make
Session 2
- Defining Your Audience
- North Star Documents
Session 3
- Podscape Analsis
- Artwork & Music concepts
Session 4
- Roadmap
- Show Structure
- Episode Structure
Session 5
- Building your teams capacity to produce your show.
- Or showcasing W2D1’s process if you want to our support.
Session 6
- Marketing
- Growth
- Performance

I’ve never seen someone pull together audio clips with this level of clarity and logic, it really is top-notch work.
Murray Hurps
University of Technology Sydney – Director of Entrepreneurship
FAQ
How much does it all cost?
The cost of producing a podcast series varies greatly depending on the scale of production and format that you have in mind. Get in touch and we’re always happy to have a conversation about what you have in mind and we’ll be able to give you a better idea of the size of investment you’ll be looking at.
How long does it all take?
It all depends. We can turn a series around in a few weeks, where large complex podcast productions can take upwards of 3 months. If you’d like to know more, I encourage you to get in touch and we’ll answer all of your questions.
What is the process?
Great question! We have quite an extensive process that we help to guide the organisations we work with through and it can be adapted to most project scopes.