Should we buy custom music for our podcast?

Written by Adam Spencer

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Podcasts have become increasingly popular as a platform for sharing stories, Information, and entertainment. To stand out from the plethora of podcasts, creating a unique and memorable theme song or background music is necessary. But should we purchase custom music for our podcast? In this blog post, we will examine both the benefits and drawbacks of buying custom music for your podcast.

Pros of buying custom music

One of the most significant advantages of having custom music for your podcast is that it can help you stand out from the crowd. It can give your podcast a unique personality and make it more memorable. Custom music can also set the tone for your podcast, whether you want it to be upbeat and energetic or more serious and contemplative. Also, custom music can help establish your brand and make your podcast more recognizable to your listeners.

Cons of buying custom music

While there are many advantages to having custom music for your podcast, there are also some disadvantages. One of the most significant downsides is the cost. Custom music can be expensive, especially if you hire a professional musician to create it. Additionally, creating custom music can take time, which can delay the launch of your podcast. Another thing to consider is that your taste in music might not align with your target audience’s preferences, so that custom music may appeal to only some of your listeners.

Alternatives to custom music

If you decide that custom music is not the right choice for your podcast, there are still plenty of alternatives. You can use royalty-free music from websites like AudioJungle or Epidemic Sound. These websites offer a wide range of music genres and styles, and you can purchase a license to use the music in your podcast. Another option is to use music from the public domain. This is music that is no longer protected by copyright, so you can use it for free. Just make sure to do your research and ensure that the music you choose is in the public domain.


Custom music can be a great way to make your podcast stand out and establish your brand. However, it’s essential to weigh the pros and cons before deciding. It can be a worthwhile investment if you have the budget and the time to create custom music. But if not, there are plenty of alternatives available that can still help your podcast to sound great. Ultimately, the decision comes down to what’s best for you and your podcast.