Notes on B2B podcast strategy, production and growth for founders, operators and investors building in Australia.https://w2d1.media/en-auhttps://w2d1.media/blog/podcast-production-cost/https://w2d1.media/blog/podcast-production-cost/https://w2d1.media/blog/guest-interview-outline/https://w2d1.media/blog/guest-interview-outline/Use a single-page outline to calm guests and keep conversations sharp.Wed, 22 Apr 2026 00:00:00 GMThttps://w2d1.media/blog/show-testing-scorecard/https://w2d1.media/blog/show-testing-scorecard/Pilots don’t fail in production—they fail when nobody defines the kill switch. We score every pilot after three episodes so leadership can decide whether to double down, iterate,…Wed, 08 Apr 2026 14:00:00 GMThttps://w2d1.media/blog/pilot-prioritization-scorecard/https://w2d1.media/blog/pilot-prioritization-scorecard/A pipeline podcast is a revenue program, not a creative experiment. Before we book guests or design artwork we run each idea through a seven-signal scorecard. The goal is to…Wed, 01 Apr 2026 13:00:00 GMThttps://w2d1.media/blog/mastering-linkedin-a-guide-for-content-creators/https://w2d1.media/blog/mastering-linkedin-a-guide-for-content-creators/Playbook for owning LinkedIn as a B2B content creator.Mon, 09 Mar 2026 14:09:15 GMThttps://w2d1.media/blog/corporate-podcasting/https://w2d1.media/blog/corporate-podcasting/Practical corporate podcast formats tied to real business goals.Mon, 09 Mar 2026 14:09:14 GMThttps://w2d1.media/blog/podcast-interview-preparation/https://w2d1.media/blog/podcast-interview-preparation/A repeatable prep workflow so every interview lands.Mon, 09 Mar 2026 14:09:14 GMThttps://w2d1.media/blog/the-ultimate-guide-to-increasing-your-brands-reach-through-podcasting/https://w2d1.media/blog/the-ultimate-guide-to-increasing-your-brands-reach-through-podcasting/Full-stack blueprint for using a podcast to grow brand reach.Mon, 09 Mar 2026 14:09:14 GMThttps://w2d1.media/blog/no-budget-for-a-podcast/https://w2d1.media/blog/no-budget-for-a-podcast/How to run a pilot and prove ROI when budget is the blocker.Mon, 09 Mar 2026 14:09:14 GMThttps://w2d1.media/blog/10-proven-tactics-to-expand-your-brands-reach-using-podcasting/https://w2d1.media/blog/10-proven-tactics-to-expand-your-brands-reach-using-podcasting/Ten distribution plays to turn each episode into a reach engine.Mon, 09 Mar 2026 14:09:13 GMThttps://w2d1.media/blog/podcast-directories/https://w2d1.media/blog/podcast-directories/Directory checklist so your show is discoverable everywhere listeners are.Mon, 09 Mar 2026 14:09:13 GMThttps://w2d1.media/blog/podcast-hosting-services/https://w2d1.media/blog/podcast-hosting-services/Snapshot of 2023 hosting options and how to pick the right stack.Mon, 09 Mar 2026 14:09:13 GMThttps://w2d1.media/blog/microphone-technique-podcasters/https://w2d1.media/blog/microphone-technique-podcasters/Teach basic mic discipline to cut your edit time in half.Mon, 09 Mar 2026 14:09:13 GMThttps://w2d1.media/blog/podcast-guest-media-release/https://w2d1.media/blog/podcast-guest-media-release/Protect edit rights and distribution with a simple guest release.Mon, 09 Mar 2026 14:09:12 GMThttps://w2d1.media/blog/podcasting-custom-music/https://w2d1.media/blog/podcasting-custom-music/Decision framework for when bespoke podcast music is worth the spend.Mon, 09 Mar 2026 14:09:12 GMThttps://w2d1.media/blog/distribution-sprint/https://w2d1.media/blog/distribution-sprint/Turn one recording into sales-ready assets in a day.Mon, 09 Mar 2026 03:48:16 GMThttps://w2d1.media/blog/pre-production-checklist/https://w2d1.media/blog/pre-production-checklist/10-step pre-production sprint to keep B2B podcasts on schedule.Mon, 09 Mar 2026 02:08:26 GMThttps://w2d1.media/blog/pipeline-podcast-vs-brand/https://w2d1.media/blog/pipeline-podcast-vs-brand/Brand shows boost awareness. Pipeline podcasts book meetings. Here's how we build them.Mon, 09 Mar 2026 01:00:51 GMThttps://w2d1.media/blog/how-i-build-shows/https://w2d1.media/blog/how-i-build-shows/Four steps we use to build podcasts that actually drive business outcomes.Mon, 09 Mar 2026 00:40:34 GMThttps://w2d1.media/blog/podcast-editing-services/https://w2d1.media/blog/podcast-editing-services/Looking for professional podcast editing services in Australia? W2D1 Media provides end-to-end podcast production and editing for B2B founders, investors, and operators who want…Mon, 02 Feb 2026 00:00:00 GMThttps://w2d1.media/blog/podcasts-for-course-creators/https://w2d1.media/blog/podcasts-for-course-creators/Podcasts for course creators are becoming one of the most powerful tools for building an audience, establishing authority, and driving course sales. Here's how smart educators are…Mon, 02 Feb 2026 00:00:00 GMThttps://w2d1.media/blog/podcast-show-notes-that-actually-convert-(what-i-learned-analysing-15-top-shows)/https://w2d1.media/blog/podcast-show-notes-that-actually-convert-(what-i-learned-analysing-15-top-shows)/I pulled apart the show notes from 15+ top podcasts—20VC, Acquired, Lex Fridman, Huberman Lab, My First Million. Most show notes are garbage. Here's what the best shows actually…Thu, 29 Jan 2026 00:00:00 GMThttps://w2d1.media/blog/why-podcast-advertising-works-for-b2b-saas-in-australia/https://w2d1.media/blog/why-podcast-advertising-works-for-b2b-saas-in-australia/B2B marketers optimise for reach. The ones who win optimise for attention. They're not the same thing.Tue, 27 Jan 2026 00:00:00 GMThttps://w2d1.media/blog/the-data-backed-formula-for-b2b-podcast-retention/https://w2d1.media/blog/the-data-backed-formula-for-b2b-podcast-retention/The question isn't whether you can book impressive guests. The question is whether anyone will still be listening when those guests say something useful.Wed, 21 Jan 2026 00:00:00 GMThttps://w2d1.media/blog/what-founders-actually-listen-to/https://w2d1.media/blog/what-founders-actually-listen-to/The playbook for reaching founders with content that actually converts.Wed, 14 Jan 2026 00:00:00 GMThttps://w2d1.media/blog/the-retention-optimised-episode-structure-framework/https://w2d1.media/blog/the-retention-optimised-episode-structure-framework/A generalisable structure derived from quartile-by-quartile retention analysisTue, 13 Jan 2026 00:00:00 GMThttps://w2d1.media/blog/roi-explainer-how-podcasts-drive-deal-flow-seo-employer-brand-for-venture-firms/https://w2d1.media/blog/roi-explainer-how-podcasts-drive-deal-flow-seo-employer-brand-for-venture-firms/The TL;DR Podcasts aren’t content fluff —> they’re reputation infrastructure . When a VC builds a consistent audio presence, three compounding effects kick in: Deal Flow → SEO…Wed, 15 Oct 2025 00:00:00 GMThttps://w2d1.media/blog/how-andreessen-horowitz-turned-podcasts-into-a-venture-scale-roi-engine/https://w2d1.media/blog/how-andreessen-horowitz-turned-podcasts-into-a-venture-scale-roi-engine/What every VC and angel can learn from a16z’s content playbook.Fri, 10 Oct 2025 00:00:00 GMThttps://w2d1.media/blog/how-bessemer-s-wish-i-knew-podcast-humanises-venture-capital/https://w2d1.media/blog/how-bessemer-s-wish-i-knew-podcast-humanises-venture-capital/Turning founder reflection into brand equity.Fri, 10 Oct 2025 00:00:00 GMThttps://w2d1.media/blog/how-sequoia-capital-uses-podcasts-to-shape-the-narrative-around-founders-and-technology/https://w2d1.media/blog/how-sequoia-capital-uses-podcasts-to-shape-the-narrative-around-founders-and-technology/What other investors can learn from Sequoia’s storytelling engine.Fri, 10 Oct 2025 00:00:00 GMThttps://w2d1.media/blog/podcasting-for-founders-how-often-to-publish-and-how-to-grow-your-audience/https://w2d1.media/blog/podcasting-for-founders-how-often-to-publish-and-how-to-grow-your-audience/Question: I've decided to shift launch until after I come back from holidays so I can be answering any questions/driving engagement rather than a set and forget. I think it's how…Sat, 14 Jun 2025 00:00:00 GMT