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The Youngpreneur Podcast – Case Study

The Youngpreneur Podcast_Mockup

THE CHALLENGE

Hunter Futurepreneurs were looking to extend their brand and educate young people to the benefits of entrepreneurship and its potential as a career pathway.

THE W2D1 SOLUTION

We decided to tell the stories of young entrepreneurs from the local region and present them as mentors for other young people to aspire to and learn from. 

We researched, curated, selected and prepped our candidates. We went out on location to their places of business and/or homes and recorded a 60 minute interview with each of them. Then through an extensive editing process we cut each story down to a 20 minute episode focusing on the experience of starting a business as a young person..

THE OUTCOME

  • 5000+ downloads in the first month following launch.
  • Picked up by local media and served as a catalyst for new partnerships.
  • 6 pieces of foundational content crafted from authentic real life stories.

TESTIMONIAL

Adam and his team did a fabulous job at producing and marketing our first podcast series. I had no idea how much was involved and he made it very easy for us. I felt I could trust him to get the job done efficiently.

– Cheryl Royle, Facilitator at Hunter Futurepreneurs