Website · Day One homepage
Navigation sponsorship
Deel appears beside the Day One logo in the “Supported by” spot.
Visit the homepageReach the people building Australian tech.
Put your brand in front of founders, operators and investors across Day One podcasts, YouTube and social.
See how a campaign grows
Example job titles and industries from Day One’s LinkedIn followers.The logos show where some followers work.
Head of ProductFintechFounder & CEO
Venture partnerClimate techCFO
Software engineerCybersecurityHead of Growth
Angel investorHealthtechProduct manager
Day One’s LinkedIn audienceSee our audience
74.2%in Australia
45%director level or above
24.7%owners, C-suite or partners
Where some of Day One’s LinkedIn followers work
AirTree
Blackbird
Airtasker
Linktree
Atlassian
Canva
ANZ
BHP
Compare campaign reach.
Choose a show count and campaign length to compare projections. Scroll or use the Up and Down arrow keys to step through campaigns in order of projected podcast plays.
Example lineup only. We’ll agree on the final shows with you when we plan your campaign.
Full network takeover Full network takeoverGet in touch
Based on historical performance and forecast growth.
Projected total activityAcross campaign channels. Repeat activity can count.
Past campaign result
570Tracked referrals to LegalVision’s landing page.
Read the LegalVision case studyProjected podcast plays
Projected activity on other channelsDepending on the campaign, this can include LinkedIn, YouTube Shorts, Instagram, TikTok, X, newsletters and website activity.
Investment + GST
Sponsored episode
Where your brand shows up.
See how brands appear on Day One’s website, in podcast episodes, on social and in the newsletter. Placements depend on the campaign.
Website · First Cheque
Show page branding
Deel and Pear Tree appear on the show artwork and in the “Presented by” section.
Visit the show pageWebsite · Pick My Brain
Episode page branding
Deel appears in the video thumbnail and beside the episode details, close to where people press play.
Visit the episode pageWebsite · Vanta mockup
Run-of-site ad
A mockup of a Vanta ad in the banner slot Day One uses across the site to promote its own shows.
See the live placement
YouTube · Pick My Brain
Thumbnail branding
The sponsor logo sits on the published YouTube artwork.
View example
LinkedIn · First Cheque
Social clip and sponsor mention
A First Cheque clip carried a sponsor mention and call to action in the post.
View example
Hear the read · 0:02Episode · Pick My Brain · 0:02
Host-read ad
Hear the sponsor message at the start of the episode.
View example
Episode · Oversubscribed · 74:00
In-episode sponsor segment
Brendan mentions Vanta’s offer and asks a guest why their company chose Vanta.
View example
Episode · Perspective X
Sponsor guest interview
Pauline interviews Deel’s Mark Samlal about building and selling PayGroup.
View example
Email · Day One
Newsletter placement
Sponsor copy and an offer link appear in the Day One newsletter.
View example
Show artwork · First Cheque
Podcast cover branding
Deel and Pear Tree appear on the published First Cheque cover.
View example
Show notes · Pick My Brain
Episode resource link
The episode page gives readers a direct link to the sponsor.
View example
Website · Day One
Sponsor profile and offer
A dedicated Day One page explains what the sponsor does and where to go next.
View exampleTrack the response.
Stripe used a campaign link alongside its host reads. Day One recorded 129 tracked leads across 15 episodes.
What your campaign can include.
Explore the options across the network. We’ll agree on the mix and quantities in your campaign proposal.
On the shows
- Host-read ads in audio and video episodes
- Sponsored segments within episodes
- Sponsor logos on podcast artwork and YouTube thumbnails
- Sponsor mentions and links in show notes and YouTube descriptions
In the feed
- Branded clips for LinkedIn, Instagram, TikTok and YouTube Shorts
- Sponsor mentions, tags and calls to action in post copy
- Cross-promotion on Day One and show channels
In the inbox
- Sponsor spot in the Day One newsletter
- Branding, sponsor copy and a call to action
- Links to a sponsor offer or campaign landing page
Across dayone.fm
- “Supported by” logo in the site navigation
- Sponsor branding on show and episode pages
- Run-of-site banner ads
- Dedicated sponsor profile or campaign landing page
Built around your brief
- Campaign planning, placement schedule, host briefs and ad scripts
- Sponsor guest or expert interviews where there’s an editorial fit
- A custom branded show or limited series
- Category sponsorship or a full network takeover
See what ran and how it performed
- Trackable links and campaign promo codes
- A record of published placements
- Reporting on podcast plays and other agreed campaign metrics
- Tracked clicks or leads where the campaign is set up to measure them
Sponsorship case studies.
One campaign across four shows.
Deel ran host reads, sponsored segments and interviews across four Day One shows, with clips, newsletters and a sponsor page supporting the campaign.
First Cheque
Pick My Brain
Perspective X
In the Blink of AI
Five shows and repeat campaigns.
Vanta sponsored five shows across successive campaigns. One run delivered 21 episodes on a 16-episode booking.
“Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community.”
“It's been great partnering with Adam and the team so far, I hope we can engage again in the future.”
Who do you want to reach?
Tell us who you’re trying to reach. We’ll recommend the shows, placements and run length for your brief.