Sponsor the Day One® Network
Empower better decisions. Every day.
Day One FM puts your brand in the ears of AU and NZ's founders, operators and investors — right when they're making the calls that matter.
What we cover
Six content pillars. One trusted voice per topic.
Every show on the network is tailored to a specific slice of the ecosystem. Sponsors pick the pillars closest to their ICP — we handle the rest.
Startup journey
Candid lessons from founders and operators building through every stage.
Fintech & Climate
Industry-specific shows on the sectors defining the next decade.
Strategy & decisions
Frameworks and practical tools for making better calls, faster.
Technology & AI
Emerging tech, AI, and how it's reshaping how businesses get built.
Investment & funding
Deep dives into VC, angel investing, fundraising, and term sheets.
AU & NZ ecosystem
Grounded in the unique context of the Australian and New Zealand landscape.
Shows
19+ shows from the Day One Network.
Founder-led, independently produced, and distributed everywhere your audience listens — Spotify, Apple, YouTube, and more. Campaigns are planned around the 11 shows in active production across the network.
First Cheque
Cheryl Mack & Maxine Minter
Open-sourcing conversations with experienced investors globally.
Oversubscribed
Brendan Hill
For the builders everyone wants to back.
Perspective X
Pauline Fetaui
The power of choice. The impact of action.
Pick My Brain
Alan Jones
Founders learn to pitch better, with Australia's best startup pitch coach.
Investment Thesis
Kali Norman
Building an investment thesis from the ground up, one conversation at a time.
Building Tech Teams
James MacDonald
How Australia hires, builds and leads tech teams in the age of AI.
Operator AI
Zachary King
The real stack, not the hype.
What The Health
Emily Casey
The people, companies and ideas shaping the future of health.
Founders in Motion
Thea Ngo
The real decisions, trade-offs and mechanics behind building a company.
Unfunded
Joan Westenberg
A rally point for bootstrappers. A VC-free zone.
Engineering in the Hunter
The people building, powering and reshaping the Hunter.
Can Crypto Deliver?
Could crypto become Australia's fifth economic pillar?
Fintechfun
Chris Titley
One part fintech, one part fun.
The Mix
Mick Liubinskas
Australian climate tech, powered by Climate Salad.
Secured
Galah Cyber
Australian software security, in practice.
Diaspora NZ
David Booth
The founders, innovators and leaders of the great Kiwi expat community.
Welcome to Day One
Adam Spencer
Back to day one, where the story begins.
History of Australian Startups: Documentary
Where it all started.
History of Australian Startups: Interviews
An oral history of Australian startups, across 102 conversations.
Audience
The people scaling AU & NZ.
Don't buy impressions — buy the room. Our audience is the people actively building and funding the next generation of Australian and New Zealand startups, and it is concentrated rather than broad.
LinkedIn follower composition measured 31 August 2026. These figures are not listener demographics.
Explore the Day One audience profileFormats
How your brand shows up.
Pick a placement that fits your funnel — from a quick host-read to a branded series of your own.
Host-read sponsorships
The hosts your audience already trusts read your story in their own words — inside the episode, not interrupting it.
30–60s · in-episode · custom tracking link
Branded segments
Own a recurring sponsored corner within a show — yours week after week.
6–12 eps
Custom series
A show of your own, produced by the Day One FM team.
Network bundle
Cross-show saturation across the network.
Sponsor brand placement
Your brand featured on campaign artwork across agreed episodes and placements.
Commercial message distribution
Your message included in podcast show notes, YouTube descriptions and Day One website pages.
Social and newsletter exposure
Sponsor exposure across Day One social posts and relevant newsletter sends.
Process
From brief to broadcast in 4 weeks.
Practical, fast, and handled. You brief us once — we handle production, promotion and reporting from there.
Brief
A 30-min call. We learn your ICP, category, and what success looks like — you sign off.
Plan
Placement plan across the network. Scripts, promo codes, landing pages.
Launch
Hosts record, edit, and ship. You approve the copy. We handle the rest.
Report
Lift and attribution dashboard. Double down on what works, cut the rest.
Sponsor case studies
See how brands have used the network.
Public campaign stories from brands that used host-read placements and long-form shows to reach Australian founders and operators.
Security & compliance
Vanta
How a compliance platform built credibility with Australian founders through podcast sponsorship.
Read the case study
Payments
Stripe
How Stripe turned a run on In the Blink of AI into 129 tracked referrals from Australia's AI builders.
Read the case study
Supply chain security
Chainguard
How Chainguard drove 280+ tracked referrals from the security leaders who listen to Secured.
Read the case studySee how your campaign could grow.
Compare show counts, campaign lengths, investment and estimates for podcast plays and combined campaign activity.
Tell us about your brand.
Tell us about your objectives and budget and set a time with one of our team.
By submitting this form, you agree to receive marketing communications from us about the services we provide. You can unsubscribe at any time.
Testimonials
Real words from the people we work with.
"We had a great experience working with Day One and the Perspective X podcast. The sponsorship enabled us to build brand awareness amongst an aligned audience and the conversations throughout the series aligned to our brand. The Day One team were very attentive, supportive and thorough throughout the whole process. Would highly recommend and we look forward to partnering again in the future."
"Working with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!"
"For nearly two years, we’ve partnered with Day One across shows like First Cheque, In the Blink of AI, and more recently, Oversubscribed. Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community."
Team
The humans behind your campaign.
No account managers. No handoffs. No agency tax. The small, senior team you meet on the kickoff is the same team writing your reads, producing your spots, and reporting on results.
Before you ask.
Still curious? Book a partnerships call with a Day One team member. We actually reply.
What happens after the call?+
If there's a fit, we'll send a tailored proposal with scope, timeline, and pricing within a week. If it's not a fit, we'll tell you directly and — where we can — point you somewhere better. No drip sequences, no "just checking in" follow-ups you didn't ask for.
How should I prep?+
You don't need to. One sentence about what you're trying to achieve is plenty. If you have rough audience numbers, current channels, or a budget range handy, they help us give you more useful answers — but nothing is required.
Who should be on the call from my side?+
Whoever makes media decisions — founder, head of marketing, or both. We're happy with one attendee or three. If a decision-maker can't join, we'd rather reschedule than do the call twice.
Do I need to have a podcast already?+
Nope. About half the people we meet with are still working out whether a show even makes sense for them. We'll give you a straight read either way — including when the answer is "not yet" or "this isn't the right channel for you."
Wait — is this a sales call?+
Yes, honestly. This is the first conversation when you're considering working with us. We don't do high-pressure pitches or fake-urgency closes — it's a back-and-forth to understand your situation and see if we can genuinely help. If timing or fit isn't right, we'll say so on the call.
Empower better decisions. Every day.
Put your brand in the ears of AU and NZ's founders, operators and investors — right when they're making the calls that matter.