Skip to main content

W2D1 Media is the podcast agency behind the Day One Network.

Audience
profile

Meet the founders, operators and investors who follow Day One, and see where people tune in across the network.

Alan JonesHost of Pick My Brain
Pauline FetauiHost of Perspective X
Brendan HillHost of Oversubscribed
Kali NormanHost of Investment Thesis
  • 117,914

    Podcast plays

    In the 30 days to 23 August 2026
  • 74%

    LinkedIn followers in Australia

    31 August 2026 snapshot
  • 45.0%

    LinkedIn followers at director level or above

    31 August 2026 snapshot

Who follows Day One

Seniority, employers and locations from a snapshot of 3,783 DayOne.FM LinkedIn followers on 31 August 2026.

Roles in follower profiles

  • Founder & CEO
  • Head of Product
  • Software engineer
  • Head of Growth
  • CTO
  • Chief of staff
  • Product manager
  • CFO
  • Venture partner
  • Data scientist
  • Angel investor
  • COO
  • Head of Marketing
  • Startup advisor

Seniority

45.0%Director level or above
24.7%Owners, C-suite or partners

The owners, C-suite and partners group is included in the director level or above figure.

Largest Australian metros

  • Greater Sydney34.2%
  • Greater Melbourne16.1%
  • Greater Brisbane7.1%
  • Greater Newcastle5.7%

Locations outside Australia include the San Francisco Bay Area, London, Auckland and Singapore.

Company size

  • 1–10 employees27.3%
  • 11–5017.6%
  • 51–2009.4%
  • 201–1,0008.3%
  • 1,001+18.8%
  • Other or unclassified18.7%

Company size is based on employer headcount. Funding stage is a separate measure.

Selected job functions

  • Business development29.0%
  • Operations7.2%
  • Marketing5.2%
  • Engineering3.9%

Where followers work

The LinkedIn audience spans startups, venture capital, established technology companies, universities and the public sector.

Selected industries

  • Software development8.1%
  • IT services and consulting5.6%
  • Higher education5.4%
  • Technology and internet5.3%
  • Business consulting4.6%
  • Financial services4.3%
  • Venture capital and private equity2.2%
  • Investment management2.0%

Sectors in follower profiles

  • Climate tech
  • Payments
  • Venture capital
  • Healthtech
  • B2B SaaS
  • Fintech
  • Banking
  • AI
  • Cybersecurity
  • Retail and e-commerce
  • Education technology
  • Deep tech
  • Biotech
  • Telecommunications

Organisations in the sample

Examples from LinkedIn follower profile headlines.

Venture and investment
  • AirTree
  • Antler
  • Blackbird
  • Co Ventures
  • Main Sequence
  • OneVentures
Startups and scaleups
  • Airtasker
  • Blys
  • Eucalyptus
  • Linktree
  • ShopBack
  • Sitemate
Technology and platforms
  • Amazon Web Services
  • Atlassian
  • Canva
  • Deel
  • Google
  • Microsoft
Enterprise and finance
  • ANZ
  • BHP
  • Bendigo Bank
  • Cochlear
  • Commonwealth Bank
  • Westpac
Universities and research
  • CSIRO
  • Curtin University
  • RMIT University
  • UNSW
  • University of Newcastle
  • University of Sydney
Public sector and ecosystem
  • Austrade
  • FinTech Australia
  • Innovation Bay
  • Investment NSW
  • LaunchVic
  • Stone & Chalk
See more workplace logosCollage of organisations listed by Day One LinkedIn followers

Three shows for founders and investors

Around 80%

of the combined YouTube audience for these three shows was in Australia, 3–30 August 2026.

Where people find the shows

Explore selected markets across 22 Captivate-hosted feeds from April 2023 to 9 November 2026.

Share of downloads by country

Download group
  • Australia43.2%73.0%
  • United States33.3%10.3%
  • United Kingdom2.9%2.9%
  • New Zealand2.4%5.2%
  • Singapore2.7%0.6%
  • Vietnam0.9%0.1%

Named podcast apps include Apple Podcasts and Spotify. This view excludes web players, browsers and unclassified clients.

Spotify

15 of 15 shows

Australia ranked first in each show with verified lifetime country data, checked 10 November 2026.

YouTube

58.7% Australian

Share of on-demand views with a reported country across 12 channels. Country data covered 71.3% of views in this group. The figures include paid distribution.

Reach the Day One audience

Talk with us about which shows and placements fit the people you want to reach.

Deel across four Day One shows

In the episodes
Host reads, sponsored segments and long-form interviews with Deel’s team, including Ilana Elbaz and Dan Westgarth.
Across channels
Clips on YouTube, LinkedIn, Instagram and TikTok, plus newsletter placements and a sponsor page on Day One.
Read the Deel case study
Alan Jones and Ilana Elbaz in the published Pick My Brain episode artwork
Why you should think global from day oneIlana Elbaz on Pick My Brain

Shows in the campaign

  • First Cheque
  • Pick My Brain
  • Perspective X
  • In the Blink of AI
Data sources
LinkedIn
DayOne.FM follower analytics, 31 August 2026. Role, sector and organisation examples are from follower profiles on 1 September 2026. Shares are rounded.
Podcast plays
Hosted audio downloads and long-form YouTube views combined, excluding Shorts, for the 30 days to 23 August 2026.
Captivate
Lifetime download geography from April 2023 to 9 November 2026 across 22 hosted feeds.
Spotify and YouTube
Spotify for Creators lifetime geography checked 10 November 2026. YouTube Analytics through 6 November 2026, excluding Shorts and livestreams.
Featured shows
YouTube Studio audience geography for First Cheque, Oversubscribed and Pick My Brain, 3–30 August 2026. The Australian share is weighted by each show’s audience size in that period.

These sources measure different groups. Figures are reported by platform and date.