Overview
Stripe wanted to reach the people building AI products in Australia: founders and product leads choosing their payments stack right now, not in a year.
Those builders don't respond to banner ads. They listen to people they trust explain what's actually working.
The campaign
We put Stripe inside In the Blink of AI, the weekly show where host Georgie Healy talks to the people shaping AI.
Host-read integrations woven into the conversation, in Georgie's voice.
Fifteen episodes, three of them bonus episodes on top of the booking.
A tracked link on every read, so every lead could be counted.
Results
129 leads to Stripe from a single show, straight from the audience Stripe most wanted to reach.
More than was booked. Stripe received fifteen episodes, three more than it paid for.
By the numbers
129 | Leads to Stripe |
15 | Episodes, including three bonus episodes |
In summary
Stripe went where Australia's AI builders already listen, and walked away with 129 leads and three extra episodes. A trusted host beats a cold ad every time.