Overview
Cheryl and Maxine wanted to elevate their visibility and credibility in the Australian startup and angel investing ecosystem.
Both were already respected founders and early-stage investors — but their networks, deal flow, and influence were limited by time and geography.
They needed a content vehicle that could:
Build trust and recognition among founders and co-investors
Showcase their insight and values as investors
Create a repeatable platform to attract deal flow and speaking opportunities
Our Role
Day One developed and produces First Cheque, a podcast that explores how investors and founders connect at the earliest stages.
Our work includes:
🎙️ Full production – editing, audio mastering, and publishing
🧭 Show strategy – audience positioning, episode framing, and guest pipeline
📈 Growth enablement – repurposing clips and snippets for LinkedIn and investor audiences
🗓️ Consistency management – ensuring cadence, quality, and delivery across episodes
Strategy
We positioned First Cheque as a founder-facing show about early-stage investing, not another investor podcast.
This framing positioned Cheryl and Maxine as accessible, high-signal investors rather than gatekeepers.
Each episode blends founder stories, investment frameworks, and candid discussions on risk, conviction, and bias — highlighting the hosts’ authenticity and judgment.
Client Impact
✅ Personal Brand Lift
Cheryl and Maxine’s voices became recognisable and trusted in the ecosystem.
Each host’s social media following and engagement grew measurably after the first season.
✅ Investor Credibility
Their perspectives on founder–investor alignment built authority beyond transactional investing.
First Cheque differentiated them from peers by showcasing emotional intelligence and on-the-ground experience.
✅ Ecosystem Reach
Amplified through founder guests and cross-promotion on other startup podcasts and newsletters.
Helped normalise angel investing as a collaborative, founder-friendly practice.
Results
🚀 Brand Reach | Significant follower growth across LinkedIn and X (Twitter) |
💬 Engagement | Consistent comment and share activity from founders, angels, and VCs |
🗣️ Perception Shift | Hosts now recognised as go-to early-stage voices in the Australian startup ecosystem |
🔁 Opportunity Flow | Increase in inbound deal flow and collaboration invitations |
Summary
First Cheque demonstrates how a podcast can operate as a personal brand accelerator for investors. By pairing professional production with authentic storytelling, Day One helped Cheryl and Maxine turn their perspectives into a scalable asset. One that drives recognition, credibility, and community trust.
Testimonial
I owe a lot of that to Adam and the team at W2D1, they have made it easy for my co-host and I to do our best work on the show and not have to worry about the production.
Cheryl Mack, Founder, Aussie Angels
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