Blog
Notes from the studio.
What we're learning about B2B podcast strategy, production and growth — written for the people building Australian tech.
Strategy · 8 Sep 2026
Half of Australia listens to podcasts. Most people are about to quote the wrong number.
There’s a good chance an Australian podcast statistic is going into a deck you’re building this quarter. There’s also a good chance it’s off by five points.
Strategy · 29 Aug 2026
Your product might not be the moat. Your distribution might be.
If ten companies can build roughly the same AI product over the next six months, why will a customer choose yours?
18 Aug 2026
B2B Podcast Production for Australian Startups
What B2B podcast production involves for an Australian startup, when it is worth doing, how to measure it, and what it costs — from $2,450 +GST a month.
17 Aug 2026
How Much Does It Cost To Produce A Podcast?
What a podcast actually costs to produce, what drives the number up or down, and exactly what we charge — $2,450 +GST a month for a fortnightly show.
5 Aug 2026
The Best Australian Startup and VC Podcasts
The Australian startup and VC podcasts worth following — what each show covers, who hosts it, and which stage of building or investing it is useful for.
4 Jul 2026
Best Podcast Production Services for Startups in 2026
How to choose a podcast production service as a startup — the criteria, the provider types, the ANZ specifics, and how to compare quotes that look nothing alike.
4 Jul 2026
Managing Podcast Production Without an In-House Team
Running a podcast without hiring for it — what the in-house job really costs, the workflow that ships on schedule, and how to clear the four bottlenecks.
4 Jul 2026
Podcast Production for Founder-Led Brands
Founder-led shows stall at episode six because of the founder's calendar, not the idea. What to hand off, what only you can do, and what it costs.
4 Jul 2026
Top Podcast Agencies for VC Firms in 2026
Podcasts for venture firms — how to design a thesis-led show, how to choose a partner to produce it, and where the agencies actually differ.
22 Apr 2026
Send Your Guest An Interview Outline One-Pager
Use a single-page outline to calm guests and keep conversations sharp.
8 Apr 2026
Show Testing Scorecard: Kill or Scale Pilots Fast
Pilots don’t fail in production—they fail when nobody defines the kill switch. We score every pilot after three episodes so leadership can decide whether to double down, iterate,…
1 Apr 2026
Pilot Prioritization Scorecard: Pick the Podcast That Actually Drives Revenue
A pipeline podcast is a revenue program, not a creative experiment. Before we book guests or design artwork we run each idea through a seven-signal scorecard. The goal is to…
9 Mar 2026
Mastering LinkedIn: A Guide for Content Creators
Playbook for owning LinkedIn as a B2B content creator.
9 Mar 2026
Specific ways that corporates can leverage podcasting to achieve their business goals?
Practical corporate podcast formats tied to real business goals.
9 Mar 2026
How to Prepare for a Podcast Interview
A repeatable prep workflow so every interview lands.
9 Mar 2026
The Ultimate Guide to Increasing Your Brand’s Reach through Podcasting
Full-stack blueprint for using a podcast to grow brand reach.
9 Mar 2026
We Don’t Have the Budget for a Podcast
How to run a pilot and prove ROI when budget is the blocker.
9 Mar 2026
10 Proven Tactics to Expand Your Brand’s Reach Using Podcasting
Ten distribution plays to turn each episode into a reach engine.
9 Mar 2026
Podcast Directories (2023)
Directory checklist so your show is discoverable everywhere listeners are.
9 Mar 2026
Podcast Hosting Services (2023)
Snapshot of 2023 hosting options and how to pick the right stack.
9 Mar 2026
Cut Down on Editing Time With These Podcasting Tips
Teach basic mic discipline to cut your edit time in half.
9 Mar 2026
Why You Should Have Your Podcast Guests Sign a Release
Protect edit rights and distribution with a simple guest release.
9 Mar 2026
Should we buy custom music for our podcast?
Decision framework for when bespoke podcast music is worth the spend.
9 Mar 2026
The 24-Hour Distribution Sprint: How Pipeline Podcasts Drive Deals Fast
Turn one recording into sales-ready assets in a day.
9 Mar 2026
The Pre-Production Checklist B2B Teams Skip (and What It Costs)
10-step pre-production sprint to keep B2B podcasts on schedule.
9 Mar 2026
Pipeline Podcasts vs Brand Podcasts: How To Design For Deal Flow
Brand shows boost awareness. Pipeline podcasts book meetings. Here's how we build them.
9 Mar 2026
How I Build Shows (and Why the Process Matters)
Four steps we use to build podcasts that actually drive business outcomes.
2 Feb 2026
Professional Podcast Editing Services in Australia
What a professional podcast edit actually covers, what it can't fix, and what it costs in Australia — from $2,450 +GST a month for a fortnightly show.
2 Feb 2026
How Course Creators Use Podcasts to Build Authority and Sell More Courses
Podcasts for course creators are becoming one of the most powerful tools for building an audience, establishing authority, and driving course sales. Here's how smart educators are…
29 Jan 2026
Podcast Show Notes That Actually Convert (What I Learned Analysing 15+ Top Shows)
I pulled apart the show notes from 15+ top podcasts—20VC, Acquired, Lex Fridman, Huberman Lab, My First Million. Most show notes are garbage. Here's what the best shows actually…
27 Jan 2026
Why Podcast Advertising Works for B2B SaaS in Australia
B2B marketers optimise for reach. The ones who win optimise for attention. They're not the same thing.
21 Jan 2026
The Data-Backed Formula for B2B Podcast Retention (What a Full-Season Analysis Actually Reveals)
The question isn't whether you can book impressive guests. The question is whether anyone will still be listening when those guests say something useful.
14 Jan 2026
What Founders Actually Listen To (Based on a Full-Season Retention Analysis)
The playbook for reaching founders with content that actually converts.
13 Jan 2026
The Retention-Optimised Episode Structure Framework
A generalisable structure derived from quartile-by-quartile retention analysis
15 Oct 2025
ROI Explainer: How Podcasts Drive Deal Flow, SEO & Employer Brand for Venture Firms
The TL;DR Podcasts aren’t content fluff —> they’re reputation infrastructure . When a VC builds a consistent audio presence, three compounding effects kick in: Deal Flow → SEO…
Investor offer · 10 Oct 2025
How Andreessen Horowitz Turned Podcasts Into a Venture-Scale ROI Engine
What every VC and angel can learn from a16z’s content playbook.
Investor offer · 10 Oct 2025
How Bessemer’s “Wish I Knew” Podcast Humanises Venture Capital
Turning founder reflection into brand equity.
Investor offer · 10 Oct 2025
How Sequoia Capital Uses Podcasts to Shape the Narrative Around Founders and Technology
What other investors can learn from Sequoia’s storytelling engine.
14 Jun 2025
Podcasting for Founders: How Often to Publish and How to Grow Your Audience
Question: I've decided to shift launch until after I come back from holidays so I can be answering any questions/driving engagement rather than a set and forget. I think it's how…