Start with the goal
The one thing the show must achieve — deal flow, hiring, category authority — is force-ranked and signed off before any creative work begins.
Most business podcasts start with an idea and hope an audience turns up. We start from the other end — your objective — and work backwards through a 14-step framework, so premise, host, guest, distribution and measurement all trace to a number that matters.
Every decision — premise, format, host, audience, guest, channel and measurement — has to trace back to a measurable business objective. If it doesn't move a number that matters, it doesn't make the cut.
The one thing the show must achieve — deal flow, hiring, category authority — is force-ranked and signed off before any creative work begins.
Every premise is an argument the market hasn't heard yet, scored against six weighted criteria before it's ever chosen.
Reach and measurement are designed before episode one — not bolted on after. A great show nobody hears has failed.
Each step has one job and one output. Four decision gates sit between them, so nobody records a thing until the strategy is signed off — and nobody keeps a show running that isn't earning its place.
We start with the business, not the show idea.
We audit your voice, existing content and design language before a single idea goes on the table.
→Brand Discovery BriefWe force-rank the one thing the show must achieve and attach a measurable KPI to it. This constraint governs every later decision.
→Business Objective MapThe objective and KPI are signed off before any creative work starts.
Two interlocking profiles — who listens, and who you actually want in the room — plus the map that connects them.
→Dual ICP DocumentWe find the gap the market is leaving open.
We profile 10–15 shows in your space with full data, then write the lines that make yours different: “Unlike [competitor], this show —”
→Competitive Landscape ReportWe score competing hosts on seven traits and define the host profile and format the gap is asking for.
→Host Personality MapIdeas earn their place — they don't get assumed into it.
Six generative lenses produce 12–18 candidate premises. A premise is a point of view about a topic, never just the topic.
→Premise Candidate ListEvery candidate scored on six weighted criteria — business fit, differentiation, ICP resonance, feasibility, durability and why-now.
→Scored Premise MatrixTop premises become full concepts. Before we commit, we name 10 real, bookable guests per content pillar and test outreach on the aspirational names.
→Show Concepts + guest validationThe concept brief goes to your stakeholders for a clear go / no-go.
The systems that turn a show into pipeline.
The guest is the relationship. We wire a seven-stage guest pipeline into your CRM and sequence it by real access — foundation, credibility builders, market leaders.
→Guest Strategy DocumentReal host candidates scored against the ideal profile and ranked — internal partners, portfolio operators, or external talent.
→Host Candidate MatrixThe full distribution architecture, designed before recording. 15–20 derivative assets per episode, mapped to the channels your buyers actually use.
→Distribution StrategyDownloads are reach, not revenue. We build the pipeline metrics, CRM attribution and stakeholder dashboard before episode one.
→Measurement FrameworkFrom approved concept to a live show with an audience.
Everything lands in a single, decision-ready one-pager per concept — ten sections, checked against a 12-point quality bar.
→Show One-PagerThe full group approves the launch — explicit sign-off, budget, and named owners.
A twelve-week launch clock: trailer, three-episode batch launch, internal rollout, and the first 30-day promotion calendar.
→Launch PlanThree nested reviews keep every show honest against the objective it was built to serve — and give you a clean decision at the end of each quarter.
Production pipeline, episode performance, guest pipeline status, immediate tactical calls.
Audience trends, content and distribution performance, guest pipeline health, KPI tracking.
Business-objective alignment, ROI, stakeholder satisfaction, and the continue / optimise / pivot / kill decision.
Gate 4 · Continue / Optimise / Pivot / KillBook a 30-minute strategy call — no deck, no pitch. We'll walk the first few steps live and map what the framework produces for your specific market. You leave with a plan either way.
Already have your show developed? See production packages →