Most business podcasts start with an idea and hope an audience turns up. We start from the other end — your objective — and work backwards through a 14-step framework, so premise, host, guest, distribution and measurement all trace to a number that matters.
Use it when the premise, format, host or guest engine still needs work. It produces the show one-pager, guest strategy, distribution and measurement plans, and a launch plan.
An existing show that is already working does not need the full development programme. It goes straight into a monthly production package.
Every decision — premise, format, host, audience, guest, channel and measurement — has to trace back to a measurable business objective. If it cannot be connected to a number that matters, it does not make the cut.
The one thing the show must achieve — deal flow, hiring, category authority — is force-ranked and signed off before any creative work begins.
Every premise is an argument the market hasn't heard yet, scored against six weighted criteria before it's ever chosen.
Reach and measurement are designed before episode one — not bolted on after. A great show nobody hears has failed.
Each step has one job and one output. There are three review and approval points before recording begins.
Current phaseFoundations01 of 05
We start with the business, not the show idea.
We audit your voice, existing content and design language before a single idea goes on the table.
→Brand Discovery BriefWe force-rank the one thing the show must achieve and attach a measurable KPI to it. This constraint governs every later decision.
→Business Objective MapThe objective and KPI are signed off before any creative work starts.
Two interlocking profiles — who listens, and who you actually want in the room — plus the map that connects them.
→Dual ICP DocumentWe find the gap the market is leaving open.
We profile 10–15 shows in your space with full data, then write the lines that make yours different: “Unlike [competitor], this show —”
→Competitive Landscape ReportWe score competing hosts on seven traits and define the host profile and format the gap is asking for.
→Host Personality MapIdeas earn their place — they don't get assumed into it.
Six generative lenses produce 12–18 candidate premises. A premise is a point of view about a topic, never just the topic.
→Premise Candidate ListEvery candidate scored on six weighted criteria — business fit, differentiation, ICP resonance, feasibility, durability and why-now.
→Scored Premise MatrixTop premises become full concepts. Before we commit, we name 10 real, bookable guests per content pillar and test outreach on the aspirational names.
→Show Concepts + guest validationThe concept brief goes to your stakeholders for a clear go / no-go.
The systems connecting guest strategy, distribution and measurement.
The guest is the relationship. We wire a seven-stage guest pipeline into your CRM and sequence it by real access — foundation, credibility builders, market leaders.
→Guest Strategy DocumentReal host candidates scored against the ideal profile and ranked — internal partners, portfolio operators, or external talent.
→Host Candidate MatrixThe full distribution architecture, designed before recording. 15–20 possible derivative assets per episode, mapped to the channels your buyers actually use. The plan shows what is possible; which assets are produced each month is set by your production package.
→Distribution StrategyDownloads are reach, not revenue. We build the pipeline metrics, CRM attribution and stakeholder dashboard before episode one.
→Measurement FrameworkFrom approved concept to a live show with an audience.
Everything lands in a single, decision-ready one-pager per concept — ten sections, checked against a 12-point quality bar.
→Show One-PagerThe full group approves the launch — explicit sign-off, budget, and named owners.
A twelve-week launch clock: trailer, three-episode batch launch, internal rollout, and the first 30-day promotion calendar.
→Launch PlanDeveloped shows, and existing shows that are already working, move onto a monthly production package. A$2,000 + GST onboarding applies to a Production + Day One show that arrives ready to produce, and is waived when W2D1 develops the show first.
From A$1,750 + GST a month
We produce each episode and hand back the finished assets. Your team publishes. A quarterly strategy call is included.
From A$2,750 + GST a month
We produce, publish and distribute each episode through the Day One Network, with ongoing strategy and team access through Slack.
Book a 25-minute strategy call — no deck, no pitch. We'll walk the first few steps live and map what the framework produces for your specific market. You leave with a plan either way.
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