Turn yoru founder story into yourstartup's most valuable growth asset.

Thiis isn't a podcasting course. It's a system for founders to build trust, attract believers, and shape the narrative while they're still building

A course made by a company trusted by these brands

A course made by a company trusted by these brands

Grow your startup's reach and revenue by launching a high-trust podcast

Turn your hard-earned insights into a podcast that works while you sleep

You're sitting on years of experience. Stop keeping it to yourself. Start a podcast that builds trust, reaches the right people and grows your startups - even when you're off the clock.

Build a content asset that scales your thinking, not your calendar

You've done the hard work. A podcast helps you package that into something repeatable, discoverable and monetisable, without burning more time in meetings or pitches.

Reviews

People we've worked with

"When I first thought about doing a podcast, my biggest fear was how much work it would be. Since doing many episodes, I'm actually surprised at how easy it is, it never feels like a chore and I enjoy every minute of it. I owe a lot of that to Adam and the team at W2D1, they have made it easy for my co-host and I to do our best work on the show and not have to worry about the production."

Cheryl Mack

Founder, Aussie Angels

Cole Cornford

Founder, Galah Cyber

W2D1 has been a great partner for producing a podcast. We've gone from zero to hero, immediately investing in establishing a high production value cybersecurity interview podcast.

W2D1 have handled all aspects of the organisation, recording, post-production, marketing, sponsorship, and distribution of the podcast. They also strategically align your podcast structure to your business objectives.

For me, it's about elevating profiles of security professionals while growing my network and building brand awareness for Galah Cyber. I am happy with the service, and looking forward to increasing the cadence from fortnightly to weekly.

Mick Liubinskas

Founder, Climate Salad

I cannot recommend Adam Spencer highly enough. He is a talented and professional individual who brings an unparalleled level of dedication and creativity to his work.

Joan Westenberg

Founder, JoanWestenberg.com

Working with Adam Spencer and the DayOne.fm team has been incredible. They’re an epic and supportive team of pros.

Georgie Healy

Google for Startups Accelerator: AI First Program Coordinator

The Day One Team have always given me the perfect blend of support and autonomy to create exactly what I believe the ecosystem needs, while having the technical know-how and experience to educate me about the podcasting medium along the way.


This has felt like a true partnership since day one, and has evolved into something really special.


I wouldn't be here without Adam and the team.

Maxine Minter

Founder, Co Ventures

Adam's insights and suggestions on podcasting best practices have made a significant difference and his extensive knowledge and experience make him the perfect partner to build a podcast with.

David Burt

Head of Entrepreneurship, UNSW Founders

If you want to host a great podcast, then Adam and his team are the perfect partner for you. Adam has an amazing knowledge of what it takes to build a unique podcast and he delivers this expertise in a practical and relatable way.

G'day, I'm Adam. I help founders scale their voice.

That’s why I started W2D1 Media. To help founders, operators and investors like you turn what you know into podcasts and content that actually builds something real.


Freedom to spend more time with your family.

Freedom to work on what matters.

Freedom to choose how you spend your time.


I’ve been where you are. You’ve got the experience, you’ve done the hard yards, but you’re not sure how to package it up and share it in a way that works.


That’s what we do. We help you build the right content engine from day one.


It’s time to take control of your story.

Get Instant Access

You’re building nonstop, but your story’s stuck in your head.

Turn your experience into a podcast that works while you don’t.

An on-demand, self-paced course with clear, step-by-step frameworks to help you build a podcast that grows your brand, builds trust and works in the background while you focus on what matters.

Nailing Your Show Concept

Get clear on your positioning, format and why your podcast needs to exist. No fluff, just a sharp angle that cuts through.

Defining Your Audience

Figure out exactly who you’re speaking to, what they care about and why they’ll listen to you over anyone else.

Building structure

Create a repeatable structure that keeps listeners hooked and makes production simple, even when you’re busy.

Minimum Viable Podcast Stack

Use only what you need. Skip the tech rabbit holes. We’ll show you how to set up fast and cheap without sacrificing quality.

Booking High-Quality Guests

Learn how to get the right people on your show (even if you don’t have a big audience yet) and run interviews they’ll thank you for.

Recording and Publishing

Get a step-by-step system to record, edit and publish without overcomplicating it. Spend less time messing around and more time shipping.

Inside the Course

Module 1: Growth, Marketing & Distribution

Module 1: Growth, Marketing & Distribution

Module 1: Growth, Marketing & Distribution

Module 2: Know Your Audience & Define Your North Star

Module 2: Know Your Audience & Define Your North Star

Module 2: Know Your Audience & Define Your North Star

Module 3: Develop Your Show Identity

Module 3: Develop Your Show Identity

Module 3: Develop Your Show Identity

Module 4: Format & Episode Structure

Module 4: Format & Episode Structure

Module 4: Format & Episode Structure

Module 5: Production, Tools & Publishing

Module 5: Production, Tools & Publishing

Module 5: Production, Tools & Publishing

Module 6: Growth, Marketing & Distribution

Module 6: Growth, Marketing & Distribution

Module 6: Growth, Marketing & Distribution

Start turning your voice into a tool to grow your startup

Leverage your story – Start Now

Leverage your time

The smartest move a founder can make is building a content asset that scales.

With The Day One Podcast OS, you’ll learn how to turn your insights into a podcast that builds trust, grows your brand and works while you build.

The Day One Podcasting Course

Learn how Day One builds a successful podcast

Early bird offer

$49 $149

+GST

Access to all lessons

Lifetime access

Future course content included

Self-paced learning

An insight into Day One's podcast playbook

Get Instant Access

FAQ

I don't have a lot of time to do a course

I don't have a lot of time to do a course

I don't have a lot of time to do a course

Do I already need a huge audience?

Do I already need a huge audience?

Do I already need a huge audience?

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Turn your story into your strategy — start today.

Get Started Now

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025