Earning Ears

Beginner marketers often overcomplicate content strategy. So much so that the complexity stops them from taking action. That doesn't have to be the norm, though. Tune in on today's episode to hear from a guest who's created the easiest framework to build your audience!

I'm joined by Bree Fedele for a chat on building content that actually resonates with your audience. She is the Senior Marketing Manager at Airtree, Australia's leading VC firm, where she helps portfolio companies nail their content strategy.

Having a clear content strategy isn't just nice to have—it's essential. Because the days of "build it and they will come" are over. Bree gives us her proven framework for content marketing and distribution, plus her six-step process for creating content that builds trust and authority.