Overview
Oversubscribed is where ambitious founders and investors sit down in person to unpack how real companies are built, financed and scaled in Australia. The format attracts listeners who are actively building, hiring and raising- the exact audience sponsors want to influence ahead of key decisions.
Each episode focuses on concrete inflection points (fundraising, headcount growth, go-to-market shifts, near-death moments), which makes sponsor messages feel relevant and timely rather than generic brand ads. The show sits inside the Day One network, alongside other founder and investor titles, giving sponsors additional touchpoints across the broader ecosystem.
Examples
Our Role
Day One handles the entire post-production and distribution engine so sponsors and hosts can focus on content, not logistics.
For Oversubscribed, the team:
Runs full-stack production: including editing, audio engineering and quality control to ensure brand-safe, professional episodes every time.
Manages publishing infrastructure: episode pages, feeds and metadata across Day One, Apple, Spotify, YouTube and the Day One newsletter.
Integrates sponsors cleanly: planning talking points, placements and calls-to-action so reads feel aligned with the conversation, not bolted on.
Strategy
The show is built to maximise sponsor relevance and retention, not just downloads.
Key strategic choices include:
Depth over breadth: long-form, in-person conversations that keep a smaller but highly valuable audience listening for most of the episode, increasing exposure to sponsor messages.
Tight audience definition: content is explicitly for founders, operators and investors working on fundraises, security, hiring and new markets – aligning with sponsors like Vanta who sell into the same group.
Network effect: Oversubscribed is cross-promoted from other Day One shows and channels, compounding reach among the same high-intent startup and VC segments.
Partner Impact
Oversubscribed gives sponsors repeated, high-context exposure with decision-makers, supported by Day One’s broader network footprint.
Outcomes sponsors can expect:
Trust at depth: host-read integrations delivered inside serious, tactical conversations build more trust than interruptive ads.
Consistent visibility: placements across audio platforms, the Day One site, show notes and social posts create multiple impressions per episode and per series.
Ecosystem positioning: association with a network dedicated to Australian founders and operators reinforces a sponsor’s role as a long-term partner to the ecosystem, not a fly-in-fly-out advertiser.
Results
Oversubscribed is an early but important pillar in the Day One sponsorship portfolio, with format and positioning built to scale as seasons and partners grow.
Current position:
Established format: multiple long-form episodes in market, with returning listeners and ongoing production in partnership with Day One.
Network leverage: part of a suite of founder and investor shows (including First Cheque and Pick My Brain) that collectively reach thousands of Australian startup listeners each month.
Sponsor fit: already aligned with a category-leading compliance and security sponsor, proving its suitability for B2B SaaS and financial services brands that sell into founders and scaleups.
Summary
Oversubscribed is where ambitious founders and investors sit down in person to unpack how real companies are built, financed and scaled in Australia. The format attracts listeners who are actively building, hiring and raising- the exact audience sponsors want to influence ahead of key decisions. Each episode focuses on concrete inflection points (fundraising, headcount growth, go-to-market shifts, near-death moments), which makes sponsor messages feel relevant and timely rather than generic brand ads. The show sits inside the Day One network, alongside other founder and investor titles, giving sponsors additional touchpoints across the broader ecosystem.
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