Overview
Alan Jones is one of Australia’s most experienced startup mentors and early-stage investors. After decades of advising founders, he wanted to create a platform to:
Scale his mentorship impact beyond one-to-one conversations.
Strengthen his personal brand as a trusted, approachable voice in the startup community.
Capture and share the collective wisdom of Australia’s up and coming founders
What we do
Day One partnered with Alan to produce Pick My Brain, turning his reputation and expertise into a consistent content vehicle that builds both credibility and reach.
End-to-end production: audio engineering, editing, publishing, and distribution across Spotify, Apple Podcasts, and YouTube.
Strategic direction: episode structure, guest selection, and topic sequencing to balance insight with storytelling.
Content amplification: short-form clips and quote cards for LinkedIn and X (Twitter) to grow organic reach.
Ongoing support: cadence management, brand integration, and cross-promotion across the Day One network.
Our approach
We positioned Pick My Brain as a trusted voice in founder education, focusing on practical wisdom, lived experience, and honest reflections from startup builders and investors.
Each episode was designed to feel like sitting in on a mentor session — real, direct, and generous — reinforcing Alan’s reputation as both a straight-talker and a builder of others.
Results
Authority and visibility
Alan’s voice became a more consistent source of insight in Australia’s startup discourse.
Mentorship at scale
Pick My Brain extended his reach from dozens of founders per month to thousands of listeners per episode.
Community goodwill
The podcast strengthened Alan’s brand as a “pay-it-forward” mentor and cemented his position as a respected ecosystem connector.
By the numbers
Reach | Thousands of listens across ANZ startup audience |
Engagement | Strong social amplification through founder and investor networks |
Brand Lift | Elevated Alan’s positioning as a national thought leader in early-stage investing |
When hosting Pick My Brain my goal is to show what real early-stage building looks like so new founders and angels can learn how it's done well. The Day One team help me and my guest look and sound great, have recruited some great show sponsors, and they do the heavy lifting of scheduling guests and publishing so I can focus on making a great episode.
Alan Jones, Partner, M8 Ventures
In summary
We positioned Pick My Brain as a trusted voice in founder education, focusing on practical wisdom, lived experience, and honest reflections from startup builders and investors. Each episode was designed to feel like sitting in on a mentor session — real, direct, and generous — reinforcing Alan’s reputation as both a straight-talker and a builder of others.