Overview
Rocking Horse Group provides debt funding solutions by offering startup founders and SMEs upfront access to R&D Tax Incentives, helping businesses:
Free up cash flow
Limit financial risk
Accelerate growth.
However, the company needed a cost-effective advertising strategy to reach its target audience within Australia, as well as elevating its brand presence.
The campaign
Rocking Horse Group partnered with Day One to leverage podcast advertising, integrating targeted ads into In the Blink of AI and First Cheque.
The campaign focused on:
Educating listeners on the benefits of accessing R&D Tax Incentives upfront
Increase brand awareness and credibility through association with our distinguished hosts
Strengths
Critical cashflow solution
Strong R&D expert network
Opportunities
Education and awareness initiatives
Results
Day One gave Rocking Horse Group a cross-network introductory package across First Cheque and the launch of In the Blink of AI, putting the brand in front of the startup ecosystem.
15,541 podcast ad listens across the two shows.
By the numbers
15,541 | Podcast ad listens across First Cheque and In the Blink of AI |
2 | Shows, including a brand-new show at launch |
What we delivered
- Two-show sponsorship
- Rocking Horse Group sponsored First Cheque and the launch of In the Blink of AI, reaching startup and AI audiences.
- Host reads and episode notes
- The message explained how startups could access their R&D tax rebate early. Episode notes gave interested founders a link to follow.
- Launch promotion
- Day One credited Rocking Horse Group in social promotion for the new AI show.
See the work
Original host read · First Cheque
Rocking Horse Group’s First Cheque host read
The original spot introduced R&D financing to startup founders.
Launch trailer · In the Blink of AI
Rocking Horse Group in the launch trailer notes
The original notes show how the R&D financing offer was introduced as the show launched.
See the trailer and notesSocial · Day One
The Jing Wei episode promotion
The Day One LinkedIn post carries the sponsor credit alongside the episode about real-time data.
See the LinkedIn postSponsor offer
R&D financing for founders
The Day One partner page explains the offer and identifies both sponsored shows.
See the sponsor offerIn summary
Rocking Horse Group got in early on a new show and alongside an established one, reaching founders right when R&D tax finance matters to them.
