Rocking Horse Group

Rocking Horse Group provides debt funding solutions by offering startup founders and SMEs upfront access to R&D Tax Incentives, helping businesses:

• Free up cash flow

• Limit financial risk

• Accelerate growth.

However, the company needed a cost-effective advertising strategy to reach its target audience within Australia, as well as elevating its brand presence.

Rocking Horse Group partnered with Day One to leverage podcast advertising, integrating targeted ads into In the Blink of AI and First Cheque.
The campaign focused on:

• Educating listeners on the benefits of accessing R&D Tax Incentives upfront

• Increase brand awareness and credibility through association with our distinguished hosts

• Critical cashflow solution

• Strong R&D expert network

• Limited awareness among startups and SMEs

• Education and awareness initiatives

• Market saturation

• Competition from traditional lenders

Day One offered Rocking Horse Group our a cross-network introductory package for First Cheque and In the Blink of AI’s launch. This enabled the company’s brand to be displayed across the entire startup ecosystem, whilst maintaining cost-effectiveness.