Rocking Horse Group

Overview

Rocking Horse Group provides debt funding solutions by offering startup founders and SMEs upfront access to R&D Tax Incentives, helping businesses:

Free up cash flow
Limit financial risk
Accelerate growth.

However, the company needed a cost-effective advertising strategy to reach its target audience within Australia, as well as elevating its brand presence.

Partnership Objectives

Rocking Horse Group partnered with Day One to leverage podcast advertising, integrating targeted ads into In the Blink of AI and First Cheque.
The campaign focused on:

Educating listeners on the benefits of accessing R&D Tax Incentives upfront

Increase brand awareness and credibility through association with our distinguished hosts

SWOT

Strengths

Critical cashflow solution
Strong R&D expert network

Opportunities

Education and awareness initiatives

Weaknesses

Limited awareness among startups and SMEs

Threats

Market saturation
Competition from traditional lenders

Results

Day One offered Rocking Horse Group our a cross-network introductory package for First Cheque and In the Blink of AI’s launch. This enabled the company’s brand to be displayed across the entire startup ecosystem, whilst maintaining cost-effectiveness.