Overview
Galah Cyber wanted to expand its reputation beyond consulting engagements. The goal:
Build thought-leadership in AppSec and cybersecurity.
Create a trust channel with developers, CISOs, and founders.
Generate SEO-rich evergreen content to attract clients and talent.
What we do
As Galah Cyber’s production partner, we handle:
Developing the content strategy and show premise
End-to-end podcast production – editing, mastering, platform delivery
Cadence planning & publishing strategy
Narrative shaping – ensuring each conversation reinforced Galah’s domain authority
Asset delivery – metadata, transcripts, show notes for discoverability
Results
Brand Authority: Cemented Galah Cyber’s position as a trusted voice in AppSec. | Lead Generation: Increased inbound awareness and credibility with enterprise prospects. |
Talent Attraction: Helped the team attract skilled security professionals aligned with its values. | SEO & Longevity: Each episode and transcript acts as a long-tail traffic asset. |
By the numbers
🎧 Episodes Produced | 45+ |
🌏 Listeners | 7,000+ (5,000+ in 2024 alone, 2025 numbers not included) |
🏆 Platforms | Apple Podcasts, Spotify, galahcyber.com.au |
💬 Topics | AppSec, software risk, career paths, industry culture |
📈 Growth | Doubling audience year-on-year (source: Galah Cyber site) |
Working with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!
Cole Cornford, Founder, Galah Cyber
In summary
Podcasts like Secured prove that niche expertise, when paired with consistent, professional production, delivers compounding brand results. Our team turns technical insight into audience-building media that drives trust and inbound demand.