Overview
Galah Cyber wanted to expand its reputation beyond consulting engagements. The goal:
Build thought-leadership in AppSec and cybersecurity.
Create a trust channel with developers, CISOs, and founders.
Generate SEO-rich evergreen content to attract clients and talent.
Our Role
As Galah Cyber’s production partner, we handle:
Developing the content strategy and show premise
End-to-end podcast production – editing, mastering, platform delivery
Cadence planning & publishing strategy
Narrative shaping – ensuring each conversation reinforced Galah’s domain authority
Asset delivery – metadata, transcripts, show notes for discoverability
Client Impact
Brand Authority: Cemented Galah Cyber’s position as a trusted voice in AppSec. | Lead Generation: Increased inbound awareness and credibility with enterprise prospects. |
Talent Attraction: Helped the team attract skilled security professionals aligned with its values. | SEO & Longevity: Each episode and transcript acts as a long-tail traffic asset. |
Results
🎧 Episodes Produced | 45+ |
🌏 Listeners | 7,000+ (5,000+ in 2024 alone, 2025 numbers not included) |
🏆 Platforms | Apple Podcasts, Spotify, galahcyber.com.au |
💬 Topics | AppSec, software risk, career paths, industry culture |
📈 Growth | Doubling audience year-on-year (source: Galah Cyber site) |
Summary
Podcasts like Secured prove that niche expertise, when paired with consistent, professional production, delivers compounding brand results. Our team turns technical insight into audience-building media that drives trust and inbound demand.
Testimonial
Working with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!
Cole Cornford, Founder, Galah Cyber
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