Overview
Vanta’s aim is to establish itself as the go-to solution when it comes to security and compliance automation.
To effectively reach the Australian startup ecosystem, Vanta needed to build awareness and credibility amongst founders and operators.
This requires a medium where startup decision-makers already trusted and engaged with regularly.
The campaign
The Day One x Vanta campaign is focusing on cross-network promotions, targeting multiple verticals in the startup ecosystem.
Each show has a distinguished host who had build trust, credibility and influence in their community.
This is allowing Vanta to tap into the halo effect and embed their brand into authentic conversations.
Strengths
Time and cost efficiency
Strong market position
Challenges
US-geography focus
Cost for SMEs
Opportunities
International growth
New compliance standards
Risks
Competitive market
Regulatory change