Overview
Vanta’s aim is to establish itself as the go-to solution when it comes to security and compliance automation.
To effectively reach the Australian startup ecosystem, Vanta needed to build awareness and credibility amongst founders and operators.
This requires a medium where startup decision-makers already trusted and engaged with regularly.
Partnership Objectives
The Day One x Vanta campaign is focusing on cross-network promotions, targeting multiple verticals in the startup ecosystem.
Each show has a distinguished host who had build trust, credibility and influence in their community.
This is allowing Vanta to tap into the halo effect and embed their brand into authentic conversations.
Sponsored Shows
SWOT
Strengths
Time and cost efficiency
Strong market position
Opportunities
International growth
New compliance standards
Weaknesses
US-geography focus
Cost for SMEs
Threats
Competitive market
Regulatory change
Impressions
126,450
Ad Listens
11,707
Article Views
51,753
Engagement %
5%
CTR %
5%
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