Building a High-Quality Audience: Tips for Growing Your Newsletter Subscribers with Will Richards & Gemma Clancy

Building a High-Quality Audience: Tips for Growing Your Newsletter Subscribers with Will Richards & Gemma Clancy

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Summary

In this episode of First Cheque, hosts Cheryl Mack and Maxine Minter have a raw conversation with Elicia McDonald, a venture capital expert renowned for her remarkable work at Airtree Ventures. Elicia's holistic approach to early-stage investing and her deep commitment to nurturing founder relationships are at the forefront of this discussion. Opening with an introduction that paints Elicia as a superhuman in her work-life balance, the episode delves into the intricacies of venture capital investing. With Elicia's insightful anecdotes and experiences, this podcast provides an intimate look at the dynamics of the VC world, particularly in uncovering what makes an early-stage investor successful. The conversation spans various subjects, including the principles of investment, fostering resilience, and the importance of embracing constant industry change.

Episode Chapters

  • Consistency and Quality are Key: Repeatedly producing high-value content is a cornerstone in maintaining subscriber engagement and preventing unsubscribes.

  • Leveraging Audiences: Successfully piggybacking off other people’s audiences through content-sharing can substantially boost growth.

  • Adapting Content for a Growing Base: As the subscriber base becomes more diverse, adding context to content is crucial, ensuring it remains accessible to new readers without alienating early adopters.

  • Partnerships and Sponsorships: Building deep relationships with aligned sponsors is vital for growth and enabling investments in team expansion.

  • Future Aspirations: Plans for expanding content offerings, including leveraging a network of guest writers and the development of new database products tailored to startups.

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© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025

Want to learn how to podcast for your business?

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© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025