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Content Marketing Tips: Building Audience and Distribution with Bree Fedele
Beginner marketers often overcomplicate content strategy. So much so that the complexity stops them from taking action. That doesn't have to be the norm, though. Tune in on today's episode to hear from a guest who's created the easiest framework to build your audience!
I'm joined by Bree Fedele for a chat on building content that actually resonates with your audience. She is the Senior Marketing Manager at Airtree, Australia's leading VC firm, where she helps portfolio companies nail their content strategy.
Having a clear content strategy isn't just nice to have—it's essential. Because the days of "build it and they will come" are over. Bree gives us her proven framework for content marketing and distribution, plus her six-step process for creating content that builds trust and authority.
Episode Chapters
• Audience Empathy: Recognizing the audience's realities and needs is fundamental to creating magic with content marketing.
• Content Strategy as a Long-term Play: Content marketing is not an overnight success; it's a compounding effect that grows over time.
• Feedback is Crucial: Seeking and incorporating both internal and external feedback is vital for iterating and improving content strategies.
• Qualitative over Quantitative Feedback: While data is essential, audience sentiment and content sharing without prompts ('content in the wild') are golden indicators of success.
• Distribution Matters: Effective distribution is about providing insights and value, not just sharing links – it's critical to meet the audience where they are.
Resources
• Femme Street Newsletter by Sarah at North Zone
• Newsletter by Deb Lou • Newsletter by Wes Kao
• Newsletter by Molly Graham • Newsletter by Julian Shapiro
• OnlyCFO Newsletter (SaaS Metrics)
• Book: "The Secret History" by Donna Tartt
• Book Club featuring "The Nightingale" and notes by Dolly Alderton
• Marketing Examples website (engine and fuel paradigm)
• Book "Building a Story Brand" by Donald Miller
Transcript
Show Transcript
