In this engaging episode of 'Earning Ears,' host Adam Spencer sits down with Bree Fedele, Senior Marketing Manager at Airtree, to explore the expansive world of content marketing. From the outset, Bree emphasizes the importance of audience understanding and its critical role in crafting effective content. The compelling dialogue covers a range of topics, from aligning stakeholders on the role of content to adopting a long-term perspective in content strategies. Bree sheds light on the common challenges faced when selling content internally, offering strategies to overcome objections and secure team support. She advises on the necessity of aligning with the long-term vision, prioritizing impactful actions, and sharing goals transparently to foster collaborative success. Moreover, Bree underscores the significance of delivering value, ensuring content serves the reader first and embodies authenticity and insight.