building In the Blink of AI to 350k downloads in 15 months

Georgie Healy built In the Blink of AI from two shelved episodes into a show with more than 350,000 downloads in about 15 months. She and Adam Spencer break down the craft and the business of growing a podcast: why the early metrics lie, how to promote without the ick, the guest strategy that widened past AI technologists, and why confidence is not a prerequisite for starting.