How He Grew a 1,500-Person Community by Refusing to Grow — Axel Sukianto

Axel Sukianto built Generate — a 1,500+ member community of senior B2B marketers — by refusing the usual growth playbook. He treats growth as talent concentration, not list-building; would turn down 10,000 members; made word of mouth his only channel; and lives by a “no pitching, no selling” rule. Generate is the community Axel built — 1,500+ in-house B2B marketers across Australia and New Zealand. It is where members ask the questions they cannot ask anywhere else, share the wins their non-marketing mates do not get, and find out what is actually working from people doing the same job. It is application-only and personally curated, so the room stays worth being in.