LinkedIn Experiment: Finding the Best Strategies for Reach and Engagement with Kayla Medica

In this episode of Earning Ears, host Adam Spencer interviews Kayla Medica, a marketing expert and creator of the Mehdeeka newsletter. They discuss Kayla's experiments with LinkedIn, including the surprising finding that posting less frequently actually increased her reach. They also delve into the importance of finding the right content format for your audience and the value of engagement versus reach. Kayla shares her insights on audience acquisition strategies, the power of long text posts on LinkedIn, and the benefits of zero-click content. Don't miss this informative and engaging conversation with a marketing pro.