Overview
Chainguard gives engineering teams hardened, production-ready open-source builds. Its buyers are developers and security leaders: a sceptical, technical audience that tunes out generic advertising.
The brief was to reach them somewhere they already trust.
The campaign
We placed Chainguard on Secured, the application-security show hosted by Cole Cornford.
Ten episodes of host-read integrations, delivered by a respected voice in AppSec.
A dedicated landing page with a tracked link, so every lead was counted.
A niche, high-intent audience instead of broad, wasted reach.
Results
More than 280 leads to Chainguard's landing page from a ten-episode run on a specialist show.
That is what happens when the right message reaches the right buyer through a host they already trust.
By the numbers
280+ | Leads to Chainguard's landing page |
10 | Episodes of Secured |
In summary
Chainguard proved that niche beats broad. Ten episodes on the right show put more than 280 security-minded leads on its landing page.