SPONSOR DAY ONE
Day One FM is Australia and New Zealand's leading podcast network for the startup and investment ecosystem — 15 shows tailored to the people you need to reach.
Trusted by founders, funds, and operators across AU & NZ
Annual Podcast Listens
↑ 15% MoM across AU & NZ
Brands building with Day One FM
WHAT WE COVER
Six content pillars. One trusted voice per topic.
Every show on the network is tailored to a specific slice of the ecosystem. Sponsors pick the pillars closest to their ICP — we handle the rest.
Startup journey
Candid lessons from founders and operators building through every stage.
Fintech & Climate
Industry-specific shows on the sectors defining the next decade.
Strategy & decisions
Frameworks and practical tools for making better calls, faster.
Technology & AI
Emerging tech, AI, and how it's reshaping how businesses get built.
Investment & funding
Deep dives into VC, angel investing, fundraising, and term sheets.
AU & NZ ecosystem
Grounded in the unique context of the Australian and New Zealand landscape.
SHOWS
15 flagship shows. One network.
Founder-led, independently produced, and distributed everywhere your audience listens — Spotify, Apple, YouTube, and more.
Welcome to Day One
MONTHLY
Stories of Aussie founders and startup ecosystem builders.
Fintechfun
FORTNIGHTLY
Conversations with Australian fintech founders and leaders.
Unfunded
FORTNIGHTLY
Bootstrapped founder war stories from the VC‑free zone.
The New Script
SEASONS
Rewriting how we think about women’s health.
Diaspora
SEASONS
How early‑stage investors craft and refine theses.
First Cheque
FORTNIGHTLY
The flagship interview show. 50+ founders a year. One hour with the builders.
History of Australian Startups
LIMITED
Deep dives into Australia’s startup ecosystem history.
The Startup Retro
SEASONS
Weekly insider recap of Australian startup and VC news.
Oversubscribed
WEEKLY
In‑person deep dives with sought‑after founders and investors.
Mumbition
FORTNIGHTLY
Motherhood and ambition stories from Australian women in business.
Pick My Brain
FORTNIGHTLY
Fix your startup pitch with coach Alan Jones.
In The Blink of AI
WEEKLY
Candid interviews on AI’s impact and ethics.
Perspective X
FORTNIGHTLY
Exploring how big choices shape leaders and businesses.
Investment Thesis
FORTNIGHTLY
How early‑stage investors craft and refine theses.
Secured
FORTNIGHTLY
Australian AppSec experts on software security in practice.
Every show on the network
AUDIENCE
The people scaling AU & NZ.
Our listeners are the people actively building and funding the next generation of Australian and New Zealand startups — motivated to learn, hungry for practical advice, and engaged with the ecosystem.
51%
Founders & executives
Pre-seed through Series C, running teams of 1 to 1,000-
39%
Operators
PM, Sales, Growth
8%
Investors & VCs
Angles, GPs and family office
10%
Ecosystem
Advisors, Press, Policy
FORMATS
How your brand shows up.
Pick a placement that fits your funnel — from a quick host-read to a branded series of your own.
Most common
Host-read sponsorships.
The hosts your audience already trusts read your story in their own words — inside the episode, not interrupting it.
30–60s · in-episode
·
Custom tracking link
Repeatable
Branded segments
Own a recurring sponsored corner within a show — yours week after week.
6–12 eps
Custom series
A show of your own, produced by the Day One FM team.
Bundle
Network bundle
Cross-show saturation.
6–12 eps
Sponsor brand placement
Your brand featured on campaign artwork across agreed episodes and placements.
Repeatable
Commercial message distribution
Your message included in podcast show notes, YouTube descriptions and Day One website pages.
Bundle
Social and newsletter exposure
Sponsor exposure across Day One social posts and relevant newsletter sends.
PROCESS
From brief to broadcast in 4 weeks.
Practical, fast, and handled. You brief us once — we handle production, promotion and reporting from there.
01
Brief
A 30-min call. We learn your ICP, category, and what success looks like, you sign off
Week 1
02
Plan
Placement plan across the network. Scripts, promo codes, landing pages.
Week 2
03
Launch
Hosts record, edit, and ship. You approve the copy. We handle the rest.
Week 3-4
04
Report
Lift and attribution dashboard. Double down on what works, cut the rest.
Monthly
SPONSOR PRICING
Starter
Single show - 6 week test
$8.5k - $24k
One show from the 15-show founder/operator/investor rotation
Host-read ad placements in the host's voice
Newsletter placement + social cross-promotion
Sponsor desk handles prospecting, brief, contracts and campaign coordination
You approve sponsor fit and pre-approved read copy
Growth
Single show - 6 months
$30k - $48k
investment guide
POPULAR
Extended placement on one show for deeper brand recall
Host-read ads + sponsored segments across a longer flight
Exposure to 400k+ monthly content impressions across the network
Ongoing cross-promo, newsletter placements and social cross-promotion
Custom quote finalised after a discovery call based on show mix and audience size
Bespoke
Multi-show - full integration
$60k - $175k
investment guide
2–4 shows for broadest reach across founder, operator and investor segments
Network-wide newsletter placements and social cross-promotion
Host-read placements + sponsored segments across multiple hosts
Option to own a category or build a branded show within Day One FM
Final pricing scoped on a discovery call — depends on shows, audience size and campaign shape
Tell us about your brand.
By submitting this form, you agree to receive marketing communications from us about the services we provide. You can unsubscribe at any time.
TESTIMONIALS
Real words from the people we work with.
TEAM
The humans behind your campaign.
No account managers. No handoffs. No agency tax. The small, senior team you meet on the kickoff is the same team writing your reads, producing your spots, and reporting on results.
FAQ
Before you ask.
Still curious? Book a 30-minute call with a Day One team member. We actually reply.
Book a call →
Can we track performance?
Who owns the podcast and content?
How long does it take to launch?
Where will the podcast be published?
What do I handle?
What if none of the packages fit what we need?
Do I need podcasting experience?
What is the Day One network?
LET'S TALK
Day One FM puts your brand in the ears of AU and NZ's founders, operators and investors — right when they're making the calls that matter.
