Overview
Galah Cyber helps founder-led and SaaS businesses get security right, with advice, education and training.
It wanted to be the security voice founders already trust by the time their first enterprise customer asks for proof of controls.
The campaign
Galah Cyber came back for a second campaign after a twelve-episode run on First Cheque, this time on Pick My Brain with Alan Jones.
Host-read integrations in front of founders and early-stage investors.
Three dedicated landing pages, each with its own script, so every message had a clear call to action.
Clips and mentions across LinkedIn, TikTok, the newsletter and show notes.
Results
Booked for six to twelve episodes. Ran to fourteen.
A sponsor that comes back for a second show, then extends past its booking, is the clearest sign a campaign is working.
By the numbers
14 | Episodes on Pick My Brain, on a six-to-twelve-episode booking |
2 | Shows across two campaigns: First Cheque and Pick My Brain |
Working with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!
Cole Cornford, Founder, Galah Cyber
In summary
Galah Cyber came back, changed shows and ran past its booking. Founder-focused audiences, trusted hosts and clear reporting keep sponsors renewing.