One‑off posts that nobody sees
Content that doesn’t speak to founders or decision makers
Expensive gear and no clear ROI
We help founders and startups build trust and pipeline through weekly podcasts and content, with guaranteed reach through the Day One network.
Some brands we've worked with
Why Most Startup Content Fails
Most marketing feels like noise. When you post random videos or hire a studio with no strategy, you end up with:
If this sounds familiar, it’s time for a different approach.
Our Difference
How It Works
Kickoff & Strategy – we meet to understand your goals, audience and voice. Together we define your show’s mission and map out your content plan
Setup & Production – our team handles everything from artwork and music to recording, editing and guest booking
Launch & Grow – we publish every episode, promote it across our network, and break it into dozens of assets. You get weekly analytics and a partner to keep you on track
Choose Your Plan
The Process
Step 1: Kickoff & Strategy
We start with a kickoff meeting to understand your brand, objectives, and audience. Together, we define your show’s mission, voice, and goals, and develop foundational documents to guide content and production decisions.
Step 2: Setup & Production
Our team handles everything from setting up your show (including music, artwork, and technical setup) to content planning, writing descriptions, and coordinating logistics. We begin recording, editing, and processing your episodes, ensuring quality at every stage.
Step 3: Launch, Publish & Ongoing Support
Episodes are published and promoted across platforms. We manage distribution, create and schedule social media content, and provide ongoing support including performance tracking and workflow optimization to keep your podcast growing and running smoothly.
Note: The process outlined above represents the full scope of what W2D1 Media can deliver. Depending on the level of involvement, only selected stages may be included in your engagement.
Let's Talk
How we work with our partners
How we can help
Tailored options from low-lift experiments through to a fully embedded media engines.
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For Founders
What others are saying
The Day One Network
The Day One Advantage
The difference between a podcast that builds your brand and one that doesn't? Distribution.
When you work with W2D1, you're not just getting production. You're getting immediate integration into the Day One network — Australia's leading startup podcast platform, featuring shows from Blackbird Ventures, Cheryl Mack & Maxine Minter, Alan Jones, and other ecosystem leaders.
That means your content gets:
•Cross-promoted to 35,000+ monthly listeners who are already engaged with founder and investor content
•Featured alongside trusted, high-quality shows that set the standard for startup media in Australia
•Amplified through proven distribution channels — including YouTube, LinkedIn, newsletters, and social
•Positioned within a curated ecosystem that signals credibility and authority
You're not launching into a void. You're launching into a network that founders, operators, and LPs already know, trust, and listen to every week.
This is how you turn a podcast into a reputation engine — not in 18 months, but from day one.
