W2D1 helps venture firms and startups build an editorial programme around a clear audience. We shape the format, produce the conversations, make the clips and plan how the work reaches the right people.
Real shows. Distinct voices. A reason to come back.
In venture, “new media” describes a more direct way to build an audience: make useful work in your own voice, publish it through channels you control and give people a reason to come back. It can involve video, podcasts, writing and social content. The format follows the audience and the idea.
a16z has described its New Media work as a combination of creative production, owned distribution and support for founders. Our version starts with the work W2D1 knows how to run: a podcast or video-led editorial programme built for a defined audience in the Australian startup ecosystem.
VCs and startups have different audiences. Both need a format they can sustain and ideas worth sharing.
Give the firm a recognisable voice beyond announcements. A partner-led series can unpack your thesis, introduce the people you back and create a regular reason for founders to spend time with you.
A founder or operator with a strong point of view can teach the market, show the thinking behind a product and build familiarity with future customers, partners and hires.
The value is in the whole loop: decide who the work is for, make something worth watching or hearing, then publish it consistently.
Define the audience, point of view, host, format, guest plan, distribution and a useful measure of progress.
Build a podcast or video-led series that gives the audience a reason to return. We plan and produce the conversations with you.
Edit the full episode and select short clips, show notes and publishing-ready assets that carry the strongest ideas further.
Prepare the agreed channels and release plan, then review what reaches the right people and what the next run should improve.
Every engagement has a written scope. Studio recording, guest booking, writing, paid promotion and Day One Network distribution are included only when agreed. Audience, leads and deals are never guaranteed.
You do not need to commit to an open-ended content operation on day one. We start by putting the audience, format and publishing plan on paper.
Explore editorial programmesA paid, bounded piece of work that ends with an audience, format and distribution brief your team can act on.
Produce a defined run of episodes and assets. Agree the outputs, approvals, rights and review points before production begins.
Keep publishing, learn from the response and adjust the format and distribution with a clear owner for the work.
No. The term covers several formats. W2D1's strongest starting point is a podcast or video-led editorial series, with clips and other assets planned around it.
Yes. We can produce finished work for channels you own. Publishing by W2D1 and distribution through Day One depend on the agreed programme scope.
We can review its audience, format and distribution, then either shape a new editorial programme or take on production for your existing channels.
In 25 minutes, we can discuss who you need to reach, what your team has to say and whether a paid strategy sprint is a useful next step.
Bring your audience, your point of view and the moment you are planning around. We will help you work out what is worth making.
