How we work
Guides
How we make podcasts and video, step by step, from our own edit bay. Working methods for the craft side of a show: editing, trailers, clips and publishing. What we do, why, and which parts of the usual advice have evidence behind them.
2 Nov 2026
Nichole Wischoff Built a Media Platform Without Starting a Media Company
She grew from roughly 200 followers to almost 100,000 by publishing one or two posts a day for nearly three years. The podcast came after the audience, and the audience became a…
16 Oct 2026
Australian Business Podcasts to Sponsor: Match the Audience
Which Australian startup and business podcasts to sponsor, matched to who you sell to: investors, founders, tech leaders, fintech, health and more.
16 Oct 2026
Host-Read vs Programmatic Podcast Ads: Which Suits B2B?
The difference between host-read and programmatic podcast ads, how each is priced, and which one suits a B2B brand selling to a specific Australian audience.
16 Oct 2026
How to Measure B2B Podcast Advertising in Australia
How to measure a B2B podcast sponsorship: tracking links, promo codes, 'how did you hear about us' answers, branded search and pipeline, set up before launch.
16 Oct 2026
Should Your Company Podcast Join a Podcast Network?
What joining a podcast network adds to a B2B show in Australia, what it costs, what you give up, and how to tell if your show is ready. With Day One's terms.
16 Oct 2026
Podcast Advertising in Australia: B2B Sponsorship Costs
How B2B podcast sponsorship works in Australia: formats, what a campaign costs, how to pick shows and measure results, with published Day One rates.
16 Oct 2026
How to edit a podcast trailer
The method we use to cut trailers for the shows we produce, and which parts of the usual trailer advice have anything under them.
25 Sep 2026
Best B2B Podcast Production Companies in Australia (2026)
Compare Australia's B2B podcast production companies: who does strategy, video and distribution, what they publish on price, and how to choose.
18 Aug 2026
B2B Podcast Production for Australian Startups
What B2B podcast production involves for an Australian startup, when it is worth doing, how to measure it, and what it costs, from $1,750 +GST a month.
17 Aug 2026
How Much Does It Cost To Produce A Podcast?
What a podcast actually costs to produce, what drives the number up or down, and exactly what we charge, from $1,750 +GST a month.
4 Jul 2026
Best Podcast Production Services for Startups in 2026
How to choose a podcast production service as a startup — the criteria, the provider types, the ANZ specifics, and how to compare quotes that look nothing alike.
4 Jul 2026
Managing Podcast Production Without an In-House Team
Running a podcast without hiring for it — what the in-house job really costs, the workflow that ships on schedule, and how to clear the four bottlenecks.
4 Jul 2026
Podcast Production for Founder-Led Brands
Founder-led shows stall at episode six because of the founder's calendar, not the idea. What to hand off, what only you can do, and what it costs.
4 Jul 2026
Top Podcast Agencies for VC Firms in 2026
Podcasts for venture firms — how to design a thesis-led show, how to choose a partner to produce it, and where the agencies actually differ.
8 Apr 2026
Show Testing Scorecard: Kill or Scale Pilots Fast
Pilots don’t fail in production—they fail when nobody defines the kill switch. We score every pilot after three episodes so leadership can decide whether to double down, iterate,…
1 Apr 2026
Pilot Prioritization Scorecard: Pick the Podcast That Actually Drives Revenue
A pipeline podcast is a revenue program, not a creative experiment. Before we book guests or design artwork we run each idea through a seven-signal scorecard. The goal is to…
9 Mar 2026
The 24-Hour Distribution Sprint: How Pipeline Podcasts Drive Deals Fast
Turn one recording into sales-ready assets in a day.
9 Mar 2026
The Pre-Production Checklist B2B Teams Skip (and What It Costs)
10-step pre-production sprint to keep B2B podcasts on schedule.
9 Mar 2026
Pipeline Podcasts vs Brand Podcasts: How To Design For Deal Flow
Brand shows boost awareness. Pipeline podcasts book meetings. Here's how we build them.
2 Feb 2026
Professional Podcast Editing Services in Australia
What a professional podcast edit actually covers, what it can't fix, and what it costs in Australia, from $1,750 +GST a month for two edited episodes.
29 Jan 2026
Podcast Show Notes That Actually Convert (What I Learned Analysing 15+ Top Shows)
I pulled apart the show notes from 15+ top podcasts—20VC, Acquired, Lex Fridman, Huberman Lab, My First Million. Most show notes miss the mark. Here's what the best shows actually…
27 Jan 2026
Why Podcast Advertising Works for B2B SaaS in Australia
B2B marketers optimise for reach. The ones who win optimise for attention. They're not the same thing.
21 Jan 2026
The Data-Backed Formula for B2B Podcast Retention (What a Full-Season Analysis Actually Reveals)
The question isn't whether you can book impressive guests. The question is whether anyone will still be listening when those guests say something useful.
14 Jan 2026
What Founders Actually Listen To (Based on a Full-Season Retention Analysis)
The playbook for reaching founders with content that actually converts.
13 Jan 2026
The Retention-Optimised Episode Structure Framework
A generalisable structure derived from quartile-by-quartile retention analysis
14 Jun 2025
Podcasting for Founders: How Often to Publish and How to Grow Your Audience
Question: I've decided to shift launch until after I come back from holidays so I can be answering any questions/driving engagement rather than a set and forget. I think it's how…