Shorter reads
Production Notes
Short notes from the studio on making, growing and paying for a show. The quick answers and working opinions: what a podcast costs, when to buy music, how to prepare a guest, why a release form matters, and what the numbers people quote actually mean. A few minutes each.
8 Sep 2026
Half of Australia listens to podcasts. Most people are about to quote the wrong number.
There’s a good chance an Australian podcast statistic is going into a deck you’re building this quarter. There’s also a good chance it’s off by five points.
29 Aug 2026
Your product might not be the moat. Your distribution might be.
If ten companies can build roughly the same AI product over the next six months, why will a customer choose yours?
5 Aug 2026
The Best Australian Startup and VC Podcasts
The Australian startup and VC podcasts worth following — what each show covers, who hosts it, and which stage of building or investing it is useful for.
22 Apr 2026
Interview One-Pager: A Podcast Guest Outline Template
What to put on the one-page interview outline you send a podcast guest before recording: show context, three chapters, sample prompts and housekeeping. It calms guests and keeps…
9 Mar 2026
Mastering LinkedIn: A Guide for Content Creators
Playbook for owning LinkedIn as a B2B content creator.
9 Mar 2026
Corporate Podcast Production in Australia: Formats and Costs
How Australian corporates use a podcast to support sales, leadership, hiring and partners, what corporate podcast production involves, and what it costs.
9 Mar 2026
How to Prepare for a Podcast Interview
A repeatable prep workflow so every interview lands.
9 Mar 2026
The Ultimate Guide to Increasing Your Brand’s Reach through Podcasting
Full-stack blueprint for using a podcast to grow brand reach.
9 Mar 2026
We Don’t Have the Budget for a Podcast
How to run a pilot and prove ROI when budget is the blocker.
9 Mar 2026
10 Proven Tactics to Expand Your Brand’s Reach Using Podcasting
Ten distribution plays to turn each episode into a reach engine.
9 Mar 2026
Podcast Directories (2023)
Directory checklist so your show is discoverable everywhere listeners are.
9 Mar 2026
Podcast Hosting Services (2023)
Snapshot of 2023 hosting options and how to pick the right stack.
9 Mar 2026
Cut Down on Editing Time With These Podcasting Tips
Teach basic mic discipline to cut your edit time in half.
9 Mar 2026
Why You Should Have Your Podcast Guests Sign a Release
Protect edit rights and distribution with a simple guest release.
9 Mar 2026
Should we buy custom music for our podcast?
Decision framework for when bespoke podcast music is worth the spend.
9 Mar 2026
How I Build Shows (and Why the Process Matters)
Four steps we use to build podcasts that actually drive business outcomes.
2 Feb 2026
Podcasts for Course Creators: Build Authority and Sell Courses
How course creators use a podcast to build trust before the sale, reach new audiences and turn listeners into enrolments, plus the four formats that work best.
15 Oct 2025
ROI Explainer: How Podcasts Drive Deal Flow, SEO & Employer Brand for Venture Firms
The TL;DR Podcasts aren’t content fluff —> they’re reputation infrastructure . When a VC builds a consistent audio presence, three compounding effects kick in: Deal Flow → SEO…
10 Oct 2025
How Andreessen Horowitz Turned Podcasts Into a Venture-Scale ROI Engine
What every VC and angel can learn from a16z’s content playbook.
10 Oct 2025
How Bessemer’s “Wish I Knew” Podcast Humanises Venture Capital
Turning founder reflection into brand equity.
10 Oct 2025
How Sequoia Capital Uses Podcasts to Shape the Narrative Around Founders and Technology
What other investors can learn from Sequoia’s storytelling engine.