Which Australian startup and business podcasts to sponsor, matched to who you sell to: investors, founders, tech leaders, fintech, health and more.
The best podcast to sponsor is the one your buyers already listen to. A show with a smaller audience made up of the people you sell to will do more for you than a bigger show they skip.
This guide groups Australian startup and business podcasts by who listens, so you can start from your buyer and work back to the show. Every show here is part of the Day One® Network, which W2D1 Media runs, so treat it as our roster rather than an independent ranking.
If you sell to investors and fund managers
First Cheque with Cheryl Mack and Maxine Minter. Conversations with experienced investors from around the world, built for founders raising their first round and the angels who back them.
Investment Thesis with Kali Norman. Building an investment thesis from the ground up, one conversation at a time.
Oversubscribed with Brendan Hill. For the builders everyone wants to back, with founders and investors in the room.
Good fits: fund administration, legal and tax for funds, equity management, banking and reporting tools.
If you sell to founders and early teams
The Startup Retro with Will Richards and Gemma Clancy. An insider view on Australian startups and venture capital.
Pick My Brain with Alan Jones. Founders learn to pitch better with an experienced Australian startup pitch coach.
Founders in Motion with Thea Ngo. The real decisions, trade-offs and mechanics behind building a company.
Unfunded with Joan Westenberg. A show for bootstrapped founders building without venture capital.
Welcome to Day One with Adam Spencer. Founder stories from the beginning.
Good fits: banking, payroll, HR and hiring, accounting, legal, cloud and developer tools, workspace.
If you sell to technology and engineering leaders
Operator AI with Zachary King. How companies actually use AI in their stack, without the hype.
Building Tech Teams with James MacDonald. How Australia hires, builds and leads tech teams in the age of AI.
Secured from Galah Cyber. Australian software security, in practice.
Good fits: AI tooling, data platforms, security, developer tools, recruitment for technical roles.
If you sell into a specific sector
Fintechfun with Chris Titley. Fintech news and ideas, delivered with a sense of humour.
What The Health with Emily Casey. The people, companies and ideas shaping the future of health.
Perspective X with Pauline Fetaui. Leadership, choice and action.
Life After Launch with Megan Luttrell and Geo George. Career stories told through origin, launch and three lessons.
Good fits: payments and compliance (fintech), health technology and services (health), leadership and people development (Perspective X, Life After Launch).
How to choose between them
Write down your buyer in one sentence: their role, company stage and what they are trying to do this year.
Pick two or three shows whose guests look like your buyer, or like the people your buyer listens to.
Listen to three recent episodes of each. You are buying the host's voice and the conversation around your message.
Start with one show for six episodes, then expand to the shows that work.
Not every show is in production at the same time. We plan campaigns around the shows that are publishing, and confirm availability on a call.
What it costs
Day One's published rates, in AUD and excluding GST:
One show, six episodes: A$15,000 to A$18,000, priced from A$2,500 per delivered episode
Two or more shows: A$20,000 to A$30,000
A six-month network package across four shows: A$120,000 to A$160,000
There is a three-month minimum. See the full sponsorship packages, or read how B2B podcast sponsorship works in Australia.
Next step
Book a call and tell us who you sell to. We will tell you which shows fit, which are publishing now, and whether a podcast is the right channel for you at all.
