Overview
One campaign, four audiences. Deel ran across First Cheque, Pick My Brain, Perspective X and In the Blink of AI: four hosts, four audiences, one campaign planned and run by the Day One team.
The campaign
Real campaign example: Why you should think global from day one, Ilana Elbaz, Deel × Pick My Brain, 19 August 2026.
What the campaign included
One campaign. A presence across the audience's day.
Deel appeared where people listened, watched, read and explored the Day One network. We coordinated the creative, placements and distribution across four shows.
Host-read pre-roll and mid-roll ads
Deel's message in the hosts' own voices, at the start of episodes and within the conversation.
Video ads in the YouTube episodes
Sponsor messages carried into the video versions of the podcasts, alongside Deel-branded thumbnails.
Newsletter integration
Deel sponsor copy and a direct offer link in the Day One newsletter.
Branding across the Day One website
A navigation sponsor spot, show and episode page branding, and a dedicated Deel profile and offer page.
Website audience snapshot
7,919 page views across dayone.fm, 13 October-11 November 2026 (Google Analytics 4).Commercial messaging in show notes
Deel messaging and links in the sponsored episodes' show notes on dayone.fm and across podcast platforms.
Interviews with Deel's team
Long-form conversations with Ilana Elbaz and Dan Westgarth gave the audience more time with the people behind the brand.
Social clips and sponsor mentions
Interview clips distributed across YouTube, LinkedIn, Instagram and TikTok, with sponsor mentions and calls to action.
See the placements
Deel in context.
Real examples from the website, episodes, newsletter and social feed. Select an image to take a closer look.
Day One website
A place in the navigation
Deel sits beside the Day One logo in the site's Supported by position.
Visit Day One (opens in a new tab)
First Cheque
Branding around the show
Deel appears on the First Cheque artwork and in the Presented by section, alongside fellow sponsor Pear Tree.
See the show page (opens in a new tab)
YouTube and podcast
On screen and in the episode
Deel branding on the published Pick My Brain thumbnail. Open the episode at 0:02 to hear the sponsor read.
Watch the host read at 0:02 (opens in a new tab)
Day One newsletter
A message in the inbox
A newsletter integration pairs Deel's message with a direct link for readers to take the next step.
Read the newsletter (opens in a new tab)
A clip with a commercial next step
A First Cheque interview clip carries Deel sponsor copy and a call to action into the social feed.
See the LinkedIn post (opens in a new tab)
Episode show notes
A link beside the conversation
The episode's resources give listeners and readers a direct route to Deel after the conversation.
See the episode resources (opens in a new tab)Screenshots show the published placements. Live pages may change.
Results
1,917,358 in combined activity across participating shows and channels.
The total includes 151,884 podcast audio and video plays. Plays are included, not additional.
More from the network
Other campaigns from us
Different audiences. Relevant conversations. Tangible response.
Vanta × Oversubscribed
- 9+
- reported Vanta signups · including 4 additional signups in the last two months; host-reported conservative floor
- 6.1K
- audio + video plays · October 2025–January 2026 report
A focused audience. A measurable commercial response.
Founders and investors, in the room. Host-led conversations, sponsor integrations and Day One distribution.
A repeat sponsorship partner
“Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community.”
Chainguard × Secured
- 280+
- tracked referrals to Chainguard's landing page
- 10
- sponsored episodes · January–May 2026; measured through 30 June 2026
A specialist security audience, a trusted host and a clear next step.
On Secured with Cole Cornford. Referrals are not verified sales or qualified leads.
In summary
The participating shows and channels recorded 1,917,358 in combined activity across social media, podcast and supporting channels, including 151,884 podcast audio and video plays.