Overview
Deel brings HR, IT and payroll together in one platform for companies building global teams. In Australia, its buyers are founders and operators hiring across borders for the first time.
Deel wanted to be everywhere those founders were paying attention, not just on one show.
The campaign
We built Deel a partnership across four Day One shows at once: First Cheque, In the Blink of AI, Pick My Brain and Perspective X.
Host-read integrations across all four shows, each in its host's own voice.
Deel's own leaders joined the shows as guests, so the brand was part of the conversation, not just the ad break.
Short-form video on Instagram, TikTok and LinkedIn, plus newsletter and website placements.
Results
1,585,962 social impressions across Instagram, TikTok and LinkedIn in four months: Instagram 1,067,715, TikTok 304,909 and LinkedIn 213,338.
123,190 podcast plays across the four shows.
Four shows, one partnership. Deel showed up in investing, AI, startup mentoring and leadership conversations at the same time, reaching founders from every angle.
By the numbers
1,585,962 | Social impressions across Instagram, TikTok and LinkedIn |
123,190 | Podcast plays |
4 | Shows in one partnership |
In summary
Deel didn't buy a show; it bought a presence. Four shows, Deel's own leaders on the mic and short-form video that travelled delivered more than 1.5 million social impressions and 123,190 podcast plays in four months.