Overview
Chainguard gives engineering teams hardened, production-ready open-source builds. Its buyers are developers and security leaders: a sceptical, technical audience that tunes out generic advertising.
The brief was to reach them somewhere they already trust.
The campaign
We placed Chainguard on Secured, the application-security show hosted by Cole Cornford.
Ten episodes of host-read integrations, delivered by a respected voice in AppSec.
A dedicated landing page with a tracked link, so every tracked referral could be counted.
A niche, high-intent audience instead of broad, wasted reach.
Results
More than 280 tracked referrals to Chainguard's landing page from a ten-episode run on a specialist show.
That is what happens when the right message reaches the right buyer through a host they already trust.
By the numbers
280+ | Tracked referrals to Chainguard's landing page |
10 | Episodes of Secured |
What we delivered
- Specialist show sponsorship
- Ten sponsored episodes of Secured with Cole Cornford ran from January to May 2026. The report tracked referrals through 30 June 2026.
- Host reads and sponsor links
- Cole explained the security offer on the show, and the episode page linked listeners to the Chainguard assessment.
See the work
Host read · Secured
Chainguard on the Dam Secure episode
The chaptered sponsor read starts at 1:01, before a conversation about securing AI-generated code.
Hear the host readSponsor offer
Chainguard’s assessment for security teams
The partner page explains the vulnerability reduction assessment and gives listeners a way to take the next step.
See the sponsor offerIn summary
Chainguard proved that niche beats broad. Ten episodes on the right show sent more than 280 tracked referrals to its landing page.
