Overview
Scendar provides accounting and advisory services for founders, funders and startups.
It wanted to be front of mind for exactly that crowd: the founders and angel investors who tune in to First Cheque.
The campaign
Scendar sponsored First Cheque, the investing show hosted by Cheryl Mack and Maxine Minter.
Host-read integrations in every sponsored episode.
Promotion across the show's social channels, putting Scendar in front of founders and investors between episodes too.
Results
A 3.27% click-through rate, more than five times the LinkedIn benchmark of 0.44–0.65%.
A 5.52% engagement rate, well above LinkedIn's 1–3.5% benchmark, across 76,304 social impressions.
By the numbers
3.27% | Click-through rate, more than five times the LinkedIn benchmark |
5.52% | Engagement rate, well above LinkedIn's 1–3.5% benchmark |
76,304 | Social impressions |
What we delivered
- Host reads · First Cheque
- The sponsor message offered founders a free one-hour consultation about business growth and finance.
- Episode notes and links
- The offer stayed visible in episode notes, with a link to the sponsor destination.
- Newsletter and LinkedIn
- Day One carried the campaign across its newsletter and episode promotions on LinkedIn.
See the work
Newsletter · Day One
Scendar’s consultation offer
The Day One newsletter included the original consultation offer alongside its editorial updates.
See the newsletterOriginal host read · First Cheque
Scendar’s First Cheque host read
The original spot introduced Scendar and its consultation offer.
Social · Day One
A First Cheque episode promotion
The Day One LinkedIn post promoted a First Cheque episode with Scendar’s sponsor message.
See the LinkedIn postEpisode notes · First Cheque
Scendar in the published show notes
The First Cheque portfolio allocation episode preserves the original sponsor copy.
See the episode notesIn summary
Scendar reached founders and investors through a show they already love, and they clicked at more than five times the rate LinkedIn would predict.
