Overview
Galah Cyber helps founder-led and SaaS businesses get security right, with advice, education and training.
It wanted to be the security voice founders already trust by the time their first enterprise customer asks for proof of controls.
The campaign
Galah Cyber came back for a second campaign after a twelve-episode run on First Cheque, this time on Pick My Brain with Alan Jones.
Host-read integrations in front of founders and early-stage investors.
Three dedicated landing pages, each with its own script, so every message had a clear call to action.
Clips and mentions across LinkedIn, TikTok, the newsletter and show notes.
Results
Fourteen episodes on Pick My Brain.
A sponsor that comes back for a second show, then extends past its booking, is the clearest sign a campaign is working.
By the numbers
14 | Episodes on Pick My Brain |
2 | Shows across two campaigns: First Cheque and Pick My Brain |
What we delivered
- First Cheque · 12 consecutive episodes
- Maxine Minter interviewed Cole Cornford. Six two-minute educational segments from the conversation ran as mid-rolls, alongside host-read creative from Maxine and Cheryl Mack.
- Pick My Brain · 14 episodes
- Three versions of the host read gave founders a relevant next step for application security training, assessment or penetration testing.
- Episode notes, social and newsletter
- Supporting placements repeated the offer beyond the podcast player and gave founders a link to follow.
See the work
Host read · Pick My Brain
A security offer for deep-tech founders
Alan Jones introduces Galah Cyber on an episode about pitching technical products to investors.
See the host read
Newsletter · Day One
Galah Cyber in the Day One newsletter
The newsletter put the sponsor’s offer alongside the network’s editorial picks.
See the newsletterOriginal host read · First Cheque
Maxine Minter and Cheryl Mack introduce Galah Cyber
The original First Cheque host read explains why security matters for early-stage companies.
Episode notes · First Cheque
The First Cheque sponsor message
The published episode notes explain Galah Cyber’s offer to founders following the deep-tech investing conversation.
See the episode notesSocial · Day One
A Pick My Brain episode promotion
The Day One LinkedIn post about Quinnie Chen carries the Galah Cyber sponsor credit.
See the LinkedIn postWorking with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!
Cole Cornford, Founder, Galah Cyber
In summary
Galah Cyber came back, changed shows and ran past its booking. Founder-focused audiences, trusted hosts and clear reporting keep sponsors renewing.
